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Life, 1916-03-02 · page 6 of 44

Life — March 2, 1916 — page 6: what you’re looking at

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Life — March 2, 1916 — page 6: Life, 1916-03-02

What you’re looking at

This page contains advertisements rather than political satire. The main ad promotes Federal Motor Truck Company's commercial vehicles, emphasizing their dominance in hauling goods across districts. The marketing language targets business owners, claiming "Federalized Transportation" will expand their territory and distribution reach. On the right side, an unrelated advertisement for the Biltmore hotel promotes "tea time" as a social gathering spot. Above the truck ad runs a serious editorial piece titled "Behold the Prisoner," criticizing the prison system's treatment of inmates—specifically those without visible means of financial support. It argues such prisoners face worse conditions and are released in worse circumstances than they entered, questioning whether imprisonment actually serves society. The page mixes commercial promotion with social commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Behold the Prisoner EE and behold the Prisoner! What has the Prisoner done? The Prisoner has committed the great crime of having “no visible means of support.” But wouldn't it be better to try to find out how he lost his visible means of support and perhaps punish those who deprived him of it? It might be better, but it wouldn't be at all customary. What will they do with the Pris- oner? They will feed him next to nothing and they will put him in an unclean and uncomfortable cell and they will give him unsanitary and insufficient bedding and they will overwork him without remuneration. They will not give him any writing materials or any- thing to read. They will not allow any of his friends to visit him. They will punish him with solitary confine- ment if he breaks any of the petty regulations of the prison. All because he has no visible means of support? Yes. And then finally they will let him out. e e e And will he have any visible means of support when he gets out? Dominates Every District |) “32222552 r: when he gets out will be still more in- ; . . visible than when he went in, because Midst the hum and whir of the busily producing factories,— the ‘treatment: he ‘has: received ‘will the wholesale houses hauling their large consignments of goods, have made him weaker in body and —from the hustling retail stores out into every outlying dis- in mind and in spirit. , trict,—in the service of progressive farmers,—and on big con- It seems plain that this accomplishes struction jobs,—the Federal is the Master of Each Particular nothing for the good: of the Prisoner, . . . 1s but does it accomplish anything for Haulage Situation in which it serves. the good of society?” Oh, no. Nothing that could ever be discovered. Then wouldn't it be better to punish the prison keepers for having no visi- ble reason for existence? With Federalized Transportation you will expand and dominate your territory, as far as the distribution of your goods is concerned. Our traffic department has transportation data on the operation cost of a Federal in your business. You owe it to yourself to investigate the Federalization of Your Proposition today. FEDERAL MOTOR TRUCK CO. DETROIT MICHIGAN Why Not? 'HE United States Marriage Association having been duly incorporated and char- tered, and whatever else was necessary, threw its doors open to the public. This association took the same attitude toward marriage that building and loan societies took toward homes. It advanced moncy to those contemplating marriage, and insured their maintenance and support for a term of years. Extra dividends, when there were any, were distributed among the children born during the period covered The center of social life at by the loans. TEA TIME Those who hitherto could not afford to get married until they were thirty now . married at twenty. Bachelors became obsolete. Old maids no longer worked in offices. Ideally convenient for Homes began to come back. A new era had dawned, suburban dwellers 43rd and 44th Streets and Madison Avenue comicbooks.com