Life, 1916-03-02 · page 43 of 44
Life — March 2, 1916 — page 43: what you’re looking at
What you’re looking at
This is primarily a **cigarette/pipe tobacco advertisement**, not political satire. The page features endorsements from seven prominent early-20th-century public figures (opera singer Pasquale Amato, violinist Fritz Kreisler, judge A.M. Rose, and others) praising Tuxedo tobacco as mild and non-irritating. The marketing strategy targets men with "dead" pipes—those who found other tobaccos harsh. The ad emphasizes Tuxedo's special aging and processing ("Tuxedo Process") that allegedly removes bite and irritation, positioning it as uniquely superior to competitors. The celebrities' testimonials were a standard advertising technique of the era, lending prestige and trustworthiness. The product was manufactured by The American Tobacco Company and sold in multiple formats at varying prices (5¢ to 90¢). There is **no political cartoon or satire** on this page—it's straightforward product advertising typical of early Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ESETE PASQUALE AMATO Grand Opera Singer “Tuxedo is my smoke ing tobacco, because it has @ wonderfully pleasant rand does not harm gice or throat in any FRAN Mamie ot Ce tobacco free Tnredo d the b have ever had.” ou oie EDWARD RRUCE . MooR Former Commissioner of Patents “ Bly choice in pipe to- baccos” is Tuseds. The tnusual mildness and fra- grance of this of tobaccos giv greatest pleasure obtained You Men Who Have Pipes —discarded and forgotten pipes—inactive, retired, ‘‘out-of- commission ’’ pipes—pipes you’ve fried to smoke and couldn’t smoke—you men try Tuxedo. You can smoke a pipe—every man can—but you can’t smoke every kind of tobacco without making your tongue rebel and your throat get angry. Put the blame where it belongs—the pipe was innocent—the tobacco was the guilty party. Give your pipe another chance—fill it with fresh Tux- edo, packed firmly but not hard; smoke slowly; and you'll go into permanent partnership with Tuxedo. One week’s trial and you’ll know why so many men have forsaken all smokes except Tuxedo. The Perfect Tobacco for Pipe and Cigarette eases is a good hearted, gentle, quiet, soft-voiced tobacco— ay and as comforting as a raise in salar: ywhere to muss up your tongue—or fuss up your throat—as “ bite-less ” as a baby. That's because the rich, mellow leaf is first aged from 3 to 5 years and then it’s treated by the famous original “ Tuxedo Process "—that takes every particle of bite and irritation out of tobacco. Tuxedo has plenty of imitators—but there can’t be another tobacco like Tux clo, because no other can be made by the secret * Tuxedo Proces Try Tuxedo this week. BUY TUXEDO EVERYWHERE Famous green tin, with gold. YOU CAN Convenient, glassine wrapped, 5 10 moisture-proof pouch .. . C lettering. curved to fit pocket IUC In Tin Humidors, 40c and 80e —_ In Glass Humidors, 50c and 90¢ THE AMERICAN TOBACCO COMPANY ¢ one-third siz eal packages. Ba ECiacey pacaree OR Pipe e CiGa® FRITZ KREISLER A in Violinist ments, rich in fragrance always cool smoking « so mild that I can sie Pipedul, after pipejul at a sitting.” A. M. ROS! “Tuxedo pleasantly mil fragrance th Ten, comicbooks.com