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Life, 1916-03-02 · page 40 of 44

Life — March 2, 1916 — page 40: what you’re looking at

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Life — March 2, 1916 — page 40: Life, 1916-03-02

What you’re looking at

This page mixes advertisements with satirical commentary typical of Life magazine's early 20th-century format. **"John Bull's Home"** is a mock-Shakespearean poem about Britain during World War I, personifying England as a fortified stronghold defended against German attack. It references actual German raids and uses martial imagery ("citadel of steel," "Maxim-guns") to satirize British military preparedness, alluding to the raid on Louvain (a Belgian city destroyed by Germans in 1914). **"Fashions in Minds"** is absurdist social satire, describing abstract concepts as fashion accessories—"naked minds trimmed with silver fox," "ideals wearing gun metal effects." It mocks the superficiality of high society by treating intellectual trends as merely fashionable clothing. The bulk of the page comprises product advertisements (Crème Yvette liqueur, Top Notch Scotch, Rameses cigarettes, mining stocks, and correspondence schools), standard for Life's revenue model. The cigarette ad notably uses reverse psychology, claiming Rameses is "peculiar" but will form "a strong and definite opinion."

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SIIEAE™ YVETTE ‘e ( Pronounced E-vet ) For Smart Desserts” Have you tried any of these dainty violet-colour, violet-tasting desserts? If not, there are some delicious treats awaiting you. These desserts are far different from any others—suitable for any occasion—easily made in the home. Try this one— a CREME YVETTE JELLY By MR. PASCAL GRAND Chet at Sherry’s, New York RECIPE: Two cups of boiling water, one ounce of clear gelatin dissolved in # half cup of cold water, one cup of sugar anda half cup of "Creme Yvette’—"'Creme Yvette’ to be ided after the jelly has cooled but not yet set. This recipe applies to any clear fruit jelly, such as lemon, orange, etc. Créme Yvette is sold at 8oc. and $1.50 per bottle by fancy grocers and wine dealers. Write now for book of signed recipes by well-known chefs. SHEFFIELD COMPANY 7th Ave. at 14th St, New York A Brand New Idea—Pass It Along JANNIVERSARIES having accumu- lated, and holidays becoming somewhat of a drug on the market, why not set aside a national working day? For one day let it be decreed that everyone shall work. Naturally this would create conster- nation among college boys, young girls whose parents are supporting them in luxury, walking delegates, highbrow and society women. But at least it would have the saving merit of nov- elty. And we haven't had a novelty now for a couple of days. John Bull's Home (With Apologies to Shakespeare and the Reporter of German Naval and Aerial Raids) 'HIS citadel of steel, this armoured isle, This mass of Maxim-guns, this seat of Mars, This other Louvain, fully fortified ; This stronghold built by shopmen for themselves Against our Kultur and our bleeding hearts; This hateful breed of men, this but- tress’d world, This bristling fort set in the German sea, Which serves but as a road for our High Fleet When gallantly it hunts for arméd foes, Despite the shudders of less Kultured lands; This guarded spot, this trench, this keep, this England. Charles Elkin, Jr. Fashions in Minds A naked mind, trimmed with silver fox, was a pleasing sight on the avenue yes- terday. Ideals are wearing gun metal effects. An abstract idea passed our window this morning with nothing on but a yel- low streak. All syllogisms are banting. Young men’s spring fancies are rather sombre in tone this year, although occa- sionally a smart effect is seen. NEVADA MINING NEWS Free for Three Months This publication ts edited by experts, 1a absolutely authentic, ’a recognized authority on all mines, mining camps and mining stocks of Nevada, It will bo mailed to you for three months AMSOLCTELY #REE upon request. Write for it today and ask us for any special information you may desire about any mine in Nevada, NEVADA MINING NEWS 243 Clay Peters Bldg. RENO, NEVADA Offers YOU Success ‘trained men earned §3, $10,000 yearly. Opportunities Opén siercnraneees ot Write for LaSalle Extension University. Dept. 353-F Rameses. A very peculiar cigarette. You may not like it. But be very sure that you will form a strong and definite opinion one way or the other. The reason for the constant changing in brands among cigarette smokers is a certain soft neu- trality of flavor characteristic of most varieties. The only variation in placid mediocrity is on the box. If almost any decent brand satisfies you, you probably will not care for Rameses, ‘‘The Aristocrat of Cigarettes.” But if you are seeking a very definite and dis- tinctive cigarette, unlike others—unforgettable— the one cigarette for your personal and indi- vidual taste—then you are coming to Rameses. Soon. Remember, Nobody ever changes from Rameses. The Wall Street Market wan STREET is not a place to buy and sell stocks for what they are worth, but for what you can get for them, During many years the insiders were busily engaged in pro- ducing stocks and selling them to out- siders for vastly more than they were worth, and when those outsiders wanted to sell the stocks back for something near what they paid for them there were no buyers, and Wall Street immediately went on a strike, thereby proving that it is not a place for exchanging stocks, but merely a non-reversible speculative and gam- bling machine. alll mus buil mus buile the Tl ond comicbooks.com