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Life, 1916-03-02 · page 3 of 44

Life — March 2, 1916 — page 3: what you’re looking at

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Life — March 2, 1916 — page 3: Life, 1916-03-02

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a large Vogue magazine advertisement claiming "Nine out of ten women copy what the tenth does" — a pitch asserting that reading Vogue ensures fashionable status. The ad promotes spring fashion patterns and materials, offering a "$2 investment" that will "save you $200" on wardrobe mistakes. The smaller cartoon titled "The Finished Work" (bottom left) appears to depict **sewing or dress-making**, showing figures working on garments — likely accompanying the fashion advertising theme. The page also contains unrelated medical-political commentary about Wall Street anxiety and government operations, but these are minor editorial snippets rather than the page's focus.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Famous Singers Praise LUDEN’S couciorors COUGH DROPS Let LUDEN’S guard your voice —keep nasal passages clear, and throat healthy. No narcotics; no color- ing. Have many uses. WM. H. LUDEN Manufacturing Conf READING. PA The Test HE unimportance of government would be better understood if the newspapers refused to publish any- thing about its operations. That gov- ernment is much less important than appears is shown by history. Govern- ments come in and go out. People continue to live and die, to be sad and merry, to love, marry and amuse them- selves, Government has small effect on the permanent things. Inthe Yellow 5¢ Box” Anxiety About Wall Street Some Medico-Politico Bulletins Wwe STREET passed a restless night, the new Turkish war loan increasing her respiration perceptibly. Towards morning she dozed off after reading the message of the Secretary of the Navy. Pulse 8, temperature 104%. Roosevett, Gary. Wall Street sat up to-day and par- took of some lamb and mint sauce for Nine out of ten women copy what the tenth does; the tenth is a reader of VOGUE Vogue is a beautifully illustrated magazine; the acknowledged authority on what is worn by well-dressed American women, luncheon. Several war brides visited and congratulated her upon her condi- tion. In the early afternoon, however, she had a slight Anglo-Franco-bond chill, and Federal reserve applications were made at once. No operation will be necessary at present. Gary, Roosevett. Operated upon Wall Street yester- day afternoon, removing a large Bryan growth. Patient immediately rallied under care of several trained nurses from Washington. By 1917 her friends Before you spend a penny on your Spring hat or clothes, before you even plan your new wardrobe, consult Vogue’s great Spring ana Summer Fashions issues ! Beginning with the SPRING PATTERNS and NEW MATERIALS NUMBER * The gown you buy and never wear is the really expensive gown! Gloves, boots, hats, that miss being exactly what you want, are the ones that cost more than you can afford! $2 Invested in Vogue Will Save You $200 Why take chances again this year when by sim- ply sending in the coupon, and at your conven- ience paying $2—a tiny fraction of the loss on a single ill-chosen hat or gown—you can insure the correctness of your whole wardrobe? Here are your twelve numbers (and one extra): will not know her. Until then we shall remain in constant attendance. Gary, Roosevett. * Our Special Offer The Spring Patterns Number is already on the newsstands. If you enclose the $2 with the coupon below, we will send you, with our compliments, this authoritative sspiay ot the new patterns, mal THE FINISHED WORK Spring Patterns and New Materials Mar. 1 Working models for one’s whole ring and Summer wardi Paris Openings M 15 The complete story of openings establishing the mode Spring Fashions Apr. 1 The last word on Spring gowns, waists and accessories Smart Fashions for Limited Incomes — Apr. 15. First aid to the Fashionable wom an of not unlimited means Brides and Summer Homes May 1 A journey “thro® pleasures and palaces.” News for the bri American Travel May 15 Places in our own country well worth a visit at least Summer Fashions June 1 ‘The final showing of the Summer modes that will be thirteen numbers instead of twelve. Or, if more conven- ent, send coupon without money. Your subscription ¢ will then start with the Paris Openings Num- ber, and continue through the next eleven numbers. In the Country June 15 Society takes to sports and life in the open Hot Weather Fashions July 1 The correct wardrobe for all out- door sports July 15 Hostesses The newest ideas in mid-summer entertainments London and Paris Aug. 1 War-tricken Europe regains her lance and sends us new fresh ideas Children’s Fashions Aug. 15 Outfits for the infant and for the school boy a ih Forecast of Autumn Fashions Advance models gathered at the great Paris cae openings on comicbooks.com