Life, 1916-02-24 · page 48 of 48
Life — February 24, 1916 — page 48: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not political satire. It promotes J.B. Williams Company's shaving cream to male readers. The image shows a man in a bathroom mirror, applying shaving cream with a brush. The text emphasizes the product's qualities: smooth application, quick lathering, and moisturizing properties. It notes Williams previously made shaving soap for 75 years, positioning the cream as a trusted extension of an established brand. The advertisement encourages direct comparison with competitors and offers trial sizes for 10 cents in stamps. It concludes by mentioning Williams' talc powder as a complementary product. There is no cartoon, satire, or political commentary—this is simply period advertising using a relatable domestic scene to sell grooming products to early 20th-century male consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Shaving Cream Wet your brush, squeeze a small bit between the bristles and go to it. Or apply the cream directly to-your. face if you prefer. Pretty smooth stuff, this Williams’ Cream—smooth looking, smooth feel- ing, quick acting. It’s almost lather when you start; it’s all lather an in- stant later—the same moistening, lasting lather that you always get in Williams’ Shaving Soap no matter what the form. If you are a cream convert, remember that Williams made shaving soap before cream was thought of and that the soothing, re- freshing, enduring lather that has made Williams’ Shaving Soaps famous for 75 years isin Williams’ Shaving Cream. Try it; compare it; in the tube; on your face; through- out the shave and after the shave. Your nearest druggist can supply you. Send 10 cents in stamps for a@ trial size of all four forms, and then decide which you prefer. Or send ¥ cents instamps for any one, The J.B. WILLIAMS COMPANY, Dept. 4 ,Glastonbury,Conn. Add the faishing touch to yenr shave swith Williams’ luxurious Tale Powder comicbooks.com