Life, 1916-02-24 · page 42 of 48
Life — February 24, 1916 — page 42: what you’re looking at
What you’re looking at
This page combines advertising with satire. The **Hardman tire ad** features a straightforward product pitch about reliable tires. The cartoon **"The First Freeze"** is a domestic joke: a wife (Mrs. Frog) punishes her husband for coming home late by locking him outside until spring—a playful reference to how frogs freeze during winter hibernation. The humor relies on anthropomorphizing frogs and the wife's exaggerated marital punishment. The **Collier's advertisement** references Victor Murdock's article about English public opinion regarding World War I (the context suggests early WWI era, likely 1914-1915). The ad promises readers insight into British attitudes toward "the greatest crisis in their history"—positioning the magazine as providing serious, sophisticated analysis of international affairs to American audiences interested in understanding European perspectives on the war.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For those who are satisfied with noth- ing less than the utmost in quality— HARDMAN “SureGrip’ Tires Hold securely on the most slippe pavements, a Guaranteed for $000. miles. Hardman Tire and Rubber Co. Ne 1904 Broadws lew Gen, Salet THE FIRST FREEZE Mrs. Frog: Serves YOU RIGHT, YOU OLD REPROBATE, FOR COMING HOME SO LATE. NOW YOU CAN REMAIN OUT- SIDE UNTIL SPRING. “The English masses are thoroughly aroused to the seriousness of the war,” says Victor Murdock in “Out of a Darkened London.” Here is an interesting, thoughtful Anglo- analysis that will give you a new understanding of the real attitude of our English cousins toward the greatest crisis in their history. The article will appear in the February 26th issue of Colliers THE NATIONAL WEEKLY 416 West 13th Street, New York City