Life, 1916-02-24 · page 37 of 48
Life — February 24, 1916 — page 37: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not political satire. The page shows a vintage tobacco ad from an era when such marketing was standard in mainstream publications like Life magazine. The imagery depicts hands holding a Camel cigarette package, emphasizing the product. The text makes marketing claims typical of early 20th-century cigarette advertising: superior blending, smooth flavor, and notably, assertions that Camels won't irritate the throat or leave unpleasant aftertaste. **For modern readers**: This represents a historical artifact of unregulated tobacco marketing. The health claims ("will not bite the tongue, will not parch the throat") would be illegal today. The ad's confidence and the magazine's willingness to publish it reflect an era before cigarette health risks were publicly acknowledged or regulated—a stark contrast to modern tobacco warnings and advertising restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TERRES he stamp placed over end seals the package, which heqye open up a new line of thought on the smoke bill-of-fare—a new tobacco de- light! First thing you do, compare them with any cigarette in the world at any price! You'll realize Camel superiority! The expert blending of choice Turkish and choice Domestic tobaccos in Camel Cigarettes is absolutely new and re- freshing! And you will like them a little more each package you smoke! So agreeable is the Camel flavor; so en- ticing the mellow-mild-body; so satisfying every puff with its taste of quality, that smokers neither look for nor expect coupons or premiums, preserving the quality of the ae et EF And there is nothing about Camels more interesting for smokers to know than that they will not bite the tongue, will not parch the throat, Jeave no unpleasant cigaretty after-taste and may be smoked liberally without a come-back! Those four features alone would win for Camels, but get that blended flavor, in addition! Get that smoothness and en- joyment that comes when a cigarette is really and truly delightful! ae