Life — February 24, 1916 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire**—it's a straightforward automobile advertisement, not satirical content. The page advertises the Hudson Super-Six, a luxury car priced at $2,500 in Detroit. The ad emphasizes the vehicle's engineering superiority and newly available body styles (Roadster, Phaeton, Touring Sedan, Cabriolet, Limousine, Town Car). The pitch targets affluent buyers by highlighting that Hudson held a patent on the Super-Six motor, positioning it as exclusive. The ad claims the motor delivers 76 horsepower with smooth operation and efficiency—advantages over competitors. The decorative border and formal layout reflect typical 1920s advertising design in *Life* magazine. This represents early automotive marketing emphasizing luxury, exclusivity, and technical innovation to wealthy consumers.