Life, 1916-02-24 · page 3 of 48
Life — February 24, 1916 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement, not satirical content. The page advertises the Hudson Super-Six, a luxury car priced at $2,500 in Detroit. The ad emphasizes the vehicle's engineering superiority and newly available body styles (Roadster, Phaeton, Touring Sedan, Cabriolet, Limousine, Town Car). The pitch targets affluent buyers by highlighting that Hudson held a patent on the Super-Six motor, positioning it as exclusive. The ad claims the motor delivers 76 horsepower with smooth operation and efficiency—advantages over competitors. The decorative border and formal layout reflect typical 1920s advertising design in *Life* magazine. This represents early automotive marketing emphasizing luxury, exclusivity, and technical innovation to wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hudson Super-Six, as a Town Car, $2500 at Detroit One of the Six Luxurious Bodies on the Hudson Super-Six To Match an Epoch-Making Car HIS is the situation that confronted us last fall. We had in the Super-Six—a Hudson invention—the fin- est motor in the world. It was nearly twice better than Sixes that had been. It excelled all Eights and Twelves. In official tests, the costliest cars had been out- rivaled by it. And this was a Hudson patent. Hudson alone could supply it. So it meant that fine-car buyers, more than ever, would turn to Hudsons this year. ‘That fact required luxurious bodies, pleasing to artistic tastes, And every style that fine-car buyers wanted. EACH A MASTERPIECE We called in master craftsmen in the body-building art, and withdrew all limits on expense, That is something rarely done, even in the costliest cars, The result is, new degrees in beauty, finish, luxury and art, Every detail will delight you. And the evident ex- travagance makes our prices seem impossible. Many people who will buy these bodies have paid twice their price for less. ‘This year we double our production to meet the Super Six demand. And all we save by doubling has gone into these new bodies. We urge you to see the result. SIX NEW STYLES One is a new-type Roadster. One is a Phaeton, seating seven, with a double cowl to divide the car into two complete compartments. Those open models sell for $1375. ‘The Cabriolet is a fine Coupe, which changes to an open Roadster. The Touring Sedan is a luxurious seven-seated closed car, with inside drive. When you drop the windows it becomes a Touring Car with unobstructed view. ‘Those two all-season models have won immense popu- larity. The Limousine and the Town Car are the handsomest closed cars you will see. All have the Super-Six motor. This marvel motor de- livers 76 horsepower. That is 80 per cent more than any former motor in this size. All this extra efficiency comes through ending vibration. There was never such a smooth-running motor. Never have you known such luxury of motion. And, because of this power, there is almost no gear-shifting. The car op- erates without jerks. So in these |pxurious bodies you will get the finest mo- tor in the world. See the new creations at your local Hudson showroom. HUDSON MOTOR CAR COMPANY, Detroit, Michigan Cc ‘Omicbooks.com