Life, 1916-02-17 · page 43 of 52
Life — February 17, 1916 — page 43: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side — Book Review:** Arthur Guiterman's satirical verse review of Rex Beach's novel *Heart of the Sunset*. Using a formulaic template, Guiterman mocks the melodramatic plot structure: a virtuous heroine, dashing Texas Ranger hero, villainous "Greaser," contrived violence, and convenient plot devices (a Spanish will proving sanity). The review's tone suggests this is a conventional, somewhat predictable Western romance novel. The term "Greaser" reflects period racial stereotyping against Mexican characters. **Right side — Delco Advertisement:** A full-page advertisement for Delco electric cranking, lighting, and ignition systems. The image shows an early automobile in winter conditions, emphasizing reliability and dependability during harsh weather. **Bottom — Humorous Anecdote:** A brief joke titled "Preparedness" about a bride laying out a rolling pin and flat-iron beside the bed as "defensive weapons," humorously claiming she advocates preparedness (not that she expects to need them). The page is primarily advertising with editorial content framing it.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Reviews Heart of the Sunset (By Rex Beach, Harper & Bros.) IRST name of Heroine: Alaire Vocation: Raising cows and think- ing. Distinction: Wealth of sunset hair. Incumbrance: Husband, fond of drinking. Full name of Hero: David Law Description; Dashing Texas Ranger. \uractions: Vigor, iron jaw And total disregard of danger. The Villain: Employment : ching revolutions Description: Handsome Greaser swell. Amusements : Love and excentions The Problem: Wipe the Hushand out; Defeat the y slim and shady ; Remove the Hero's chilling doubt, And rescue, win and wed the Lady. Solution: Villain brihes a tool To shoot Friend Husband dead as Caesar, And holds in durance Lady, who'll Decline to wed the wicked Greaser. Next, Hero, riding in alone Through regions ominous and sterile, Will make the Lady all his own And bear her off, defying peril But Hero nurses trouble still; His folks, they say, were all de- mented ; So let us find a Spanish Will ‘That proves him sane, and rest con- tented, \ border homicide or two, A rodeo, plus local color— Well, if it isn’t wholly new Some more important. books are duller. * Arthur Guiterman, OAL Ce CEE DE I = = = | | | ta at | a = = 3 =| = = = = | a = = a =] | S = : 2 SEE ELE - ‘matchleas quallties, ELECTRIC CRANKING LIGHTING IGNITION HEN snow flies and cold winds blow the owner of a Delco Equipped Car becomes doubly appre- ciative of Delco Dependability. There is a feeling of security, of con- fidence, of freedom from = care that grows upon him as a result of the un- failing day after day performance of his cranking, lighting and ignition equipment. Delco Dependability is basic— It is the result of Delco Manufactur- ing Methods. It is the integrity of every man in the Delco organization built into Delco apparatus. It is the extra margin of efficiency and safety that has come to be recognized as char- acteristic of Delco Equipment. Delco Dependability is today an asset—a tangible asset to over 300,000 owners of Belo Equipped Car. The Dayton Engineering Laboratories Company Dayton, Ohio LTT Ee LEE YEE TT aT. E oom songs PLAYING sea Preparedness The bride went into the kitchen of their new home and returned shortly carryi a rolling-pin and a flat-iron, which she laid beside her twin be “What in the world are you doing? asked the astonished groom. * You aren't id Tl beat you, are yo “Tam not afraid of anything, swered the bride. “T have not the suspicion that you will ever be anythi but swect and kind to me. But [am a THE U.S. PLAYING CARD CO. CINCINNATI, U.S.A. firm advocate of preparedness.” —Paterson Press-Guardian. ERA eee a a ee es B e SEER EE a ee TERRELL EE J Ea