Life, 1916-02-10 · page 43 of 44
Life — February 10, 1916 — page 43: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes Blue Boar pipe tobacco by The American Tobacco Company. The ad uses elegant marketing language to position the product as a luxury item. It emphasizes that Blue Boar combines English blending expertise with American and Oriental tobaccos—a "united product" of both nations' skills. The "Rough Cut" method is highlighted as enabling superior flavor and even burning. The accompanying package image shows Blue Boar's "Rough Cut" variant in what appears to be a decorative tin or pouch with hunting/sporting imagery. The significant detail is the announcement of a new "pocket package" format—previously only available in vacuum tins, now offered in a convenient, moisture-proof package. This modernization is presented as a major innovation making the premium product more accessible. The price (twenty-five cents) and distribution ("at good tobacco shops") reflect early-to-mid 20th-century tobacco marketing, when pipe smoking remained a respectable, aspirational habit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Crowning Luxury of the Pipe BLUE BOAR was originated and perfected by English pipe tobacco experts, whoemployed the methods of blending which have made English mixtures famous. It combines the tobacco peculiar to English mix- tures with certain choice varieties of American and Oriental leaf. It is the united product of the best skill, experience and facilities of both England and America. Each of the different types used in BLUE BOAR is so cut or broken as to make the most of its own characteristics and to blend and burn in perfect har- mony with the others. This “Rough Cut’? method makes possible the exquisite flavor and fragrance of BLUE BOAR and insures slow, even combustion in the pipe. The New Pocket Package BLUE BOAR is too expensive—too delicate—for ordinary packings. The only containers, until now, have been vacuum tins. Now you can get BLUE BOAR in a convenient, easy-to-carry package that is moisture-proof Blue Boar ROUGH CUT AT Goop ToBACCO SHOPS TWENTY-FIVE CENTS THE AMERICAN TOBACCO COMPANY comicbooks.com