Life, 1916-02-03 · page 44 of 48
Life — February 3, 1916 — page 44: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not editorial satire or political cartoons. **Left side:** Two liquor ads—one for Club Cocktails (by G.F. Heublein & Brother) emphasizing precision mixing, and one for Cascade Pure Whisky, highlighting its age and mellowness. **Right side:** An advertisement for *Collier's* magazine promoting an upcoming story called "The Redemption Handicap" by Chas. E. Van Loan, featuring his fictional character Old Man Curry. The ad references Van Loan's popular racehorse stories, noting that Curry's thoroughbreds were named after biblical prophets (Elisha, Isaiah, Ezekiel, Jeremiah, etc.). The ad pitches the new story as entertaining for existing fans. There is **no political or social satire** on this page—it's a straightforward commercial publication showcasing period advertisements and promotional content from the 1920s-30s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No one on earth can mix two cocktails equally well by guess- work The whole charm of a cocktail is in the smoothness that comes from accurate bl i That 1s why Club Cocktails are ~ best liquors: G sales BLEIN & BROTHER NEW YORK HARTFORD LONDON It takes Nature ages to make a mellow land- scape—ithas taken Nature and age to make Cascade's mellowness. Original Bottling has Old Gold Label How Old Man Curry’s colors were carried in the big race is told in “The Re- demption Handi- cap. Everyonewho has read any of the other Chas. E. Van Loan stories about Old Man Curry will immediately be interested. His race- horses, you remember, were all named after the prophets—Elisha, Isaiah, Ezekiel, Jeremiah, and so on. This new story of the famous Curry stable is even more amusing than some of its predecessors. Look for it in the February 5th issue of Collier's THE NATIONAL WEEKLY 16 West 13th Street, New York City The The 7 isthe o