Life, 1916-01-27 · page 40 of 44
Life — January 27, 1916 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising** from circa 1920s America, with one cartoon joke at bottom. **The Advertisements:** - **Hardman Tires**: Promotes "Sure Grip" tires with vintage car imagery; standard product ad - **The Theatre Magazine**: Social commentary disguised as marketing—mocks people who pretend knowledge about theater without actually studying it ("do you nurse an imitation knowledge?"). Positions reading their magazine as a mark of intelligence - **Cascade Pure Whisky**: Emphasizes quality distillation and aging; notably published during Prohibition era (1920-1933), suggesting either pre-Prohibition stock or gray-market distribution **The Cartoon (bottom):** A guest in a folding bed says he never prays at home. The host responds that prayers are necessary *in a folding bed*—implying the bed is so unstable/dangerous that divine intervention is required. It's physical humor about cheap, unreliable furniture. The page reflects 1920s consumer culture, class anxieties about appearing cultured, and the contradictions of Prohibition-era alcohol advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Not built to compete in price, but to excel in service— HARDMAN “ = 99 ame ‘SureGrip’ Tires Extra heavy traction tread—a feature of superior construction. Guaranteed for 5,000 miles. Write for price list and address of nearest dealer. Hardman Tire and Rubber Co. New York Office, 1904 Broadway Gen, Sales Agency, 149 Broadway,N. Y. Acencits throughout the United States ¢ Do you water paper flowers? —do you nurse an_ imitation knowledge? —do you know anything about the Theatre? Or do you just talk about it? To know the Theatre — you must study the Theatre, through = THE THEATRE MAGAZID | What is the first thing you think of when you visit a great city? | Where do your thoughts fly when you plan an amusing way to spend ai evening? ‘Po the Theatre—ol co + And what can you know about a play unless you first read an intelligent review of that play? The Theatre Magazine is a magazine of the stage—bright, catchy, up-to-date— filled with phe of dy on the s! d with stories of them, and inter- | views with them, o It is a mark of intelligence to it for $1.00—just to prove our ment t dollar to tows. The February number will reach you promptly. The Theatre Magazine || 12 West 38th Street New York City The Theatre Magazine, 12 West 38th St, New York. Please send me The Theatre Magazine for four months as a special trial offer. (THE best of grain—re-distillation— purification—honest aging in the wood—these are the things that make certain the purity and mellowness of Cascade Pure Whisky. Original Bottling has Old Gold Label. GEO. A. DICKEL & CO., Distillers Nashville, Tenn. Visitor (in bed): BUT 1 NEVER SAY NO PRAYERS WHEN I'3t HOME. “THAT'S ALL RIGHT; BUT THIS IS A FOLDING BED.” comicbooks.com