Life, 1916-01-27 · page 37 of 44
Life — January 27, 1916 — page 37: what you’re looking at
What you’re looking at
This page combines advertisements and humor typical of early 20th-century Life magazine. **The main advertisements** promote two products: "The Perfect Dress Tie" (featuring a gentleman in top hat) and the "Vanophone" phonograph, priced at $12, which won a medal at the Panama-Pacific Exposition. **The humorous content** includes: 1. **"Extracts from a Golfer's Dictionary"** — satirical definitions mocking golf terminology and player behavior, presenting golf as pretentious and occasionally violent (references to hitting caddies). 2. **"A Day Behind"** — a brief joke about a telegraph operator arriving home late, creating a paradoxical message. 3. **"Here's to You, John Bull!"** — a poem celebrating British resilience during World War I (the reference to "muddle through" suggests wartime struggle), with a somewhat patronizing but affectionate tone toward British determination. The page primarily functions as advertising space interspersed with light satirical humor targeting leisure activities and consumer products of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Perfect Dress Tie The Tie With The Button-On Tabs is the only tic that knows its place and keeps it. It is one and indivisible with your front collar button, unless you deliberately undo it. Fashion decrees the poke collar with even- ing dress this season. Smartness decrees the ** Perfect Dress Tics.” Sold in the Best Shops White or Black $0 Cents and Better Look for the name, “The Perfect Tie,” on cach neckband, and don’t be misled. KEYS & LOCKWOOD New York Extracts from a Golfer's Dictionary Nuwuck: A light iron scoop de- signed to help the golfer lift his ball over a bunker, or to drive a handful of sod into his caddie’s mouth as a gentle hint to him to keep it shut. Turr: Grass-covered sods put on the surface of the links to act as a buffer center of gravity, Twosome golf served with a couple of caddies on the side, Turersome: A twosome plus one in which the player’s chances of winning are increased from two to one to three between the player and the Two portions of to one. Foursome: An attempt to monop- olize the links by four persons for a ball a hole. Fort: A number frequently set down on the score card by expert ac- countants when they have done a hole in anywhere from seven to thirteen. \lso a warning to a player in front that you are about to drive your ball tio the back of his neck if you ca veTeeNTH Hour: An Ja-water hazard played with a high- hall just previous to the long drive homeward. objective A Day Behind n the wee hours of the morn, the sub- nite got off the train at the home ation. Going to the telegraph office, he sent this message: “Will not be at the ethee to-day. Am not home yesterday yet."—Dartmouth Jack o’ Lantern, Here’s to You, John Bull! HOUGH you grumble Like a bumble- Bee in a bramble, Dear old John; Though you stumble, Topple, tumble, Still you scramble Up and on. Though it’s rough, John, You're the stuff, John. Biggest puddle You ever knew How it sploshes Your galoshes! But you'll muddle, Muddle through. | The Vanophone Won Medal for Tone Quality at Panama-Pacific Exposition A Remarkable New Please consider this latest addition to the Phonograph Family with an open mind. Judge it not by price—but by performance only. We give you the privilege of hearing this remarkable new Phonograph without the slightest expense or obligation. Send us your name and address on Coupon below (or in personal letter) and we will offer you a Free Demonstration that will enable you to Judge for yourself the unsurpassed purity, volume and richacas of tons and amazingly faithful reproductive ability of this perfect Phonograph. You will be perfectly free to test this new inscrument, compars ia performance with even the highest priced Phonographs, and form your own, unbiased conclusions as to its merits. Mall the Coupon today and Bee cur Free Trial Offer on this new and wonderful Instrument— GheVANOPHONE “Costs You Nothing To Give It A Hearing’’ ‘The VANOPHONE was designed and built especially and music produced on disc records, For quiet home to supply the enormous demand for a perfect phono- enjoyment, dances, club use, parties or outings, this graph at amoderate price, In quality of performance remarkable phonograph has ho superier at any price. ‘satisfies the most exacting, and brings alike to the You may own one for only $12. palllicentrs' 's mansion or workingman’s cot! the de- IP hts of good music and entertainment. With the VaNoPnoNe in your home, you need never pass a dull evening. It offere you the very cream of the world’s best music, both instrumentaland vocal: notablespeeches, recitations by great orators and stage celebritics. Itbringe right into your home tho stare of rand opera, ‘world-famous bands and orchestras that have thrilled and inspired millions of music lovers. educates, entertains an ‘ANOPHONE appeals to all ages and tastes, It satisfies both young and old, reproducing with marvelous fidelity everythingin speech Do you realize the enormous demand that is daily growing by leaps and bounds Tor thie remarkable new and perfect Phonograph st price that places within reach of every home? Only $12. If you are in position to handle the VANOPHONE in your trade write at once for oar attractive offer ruggists, Stationers, Hardware Dealers and ts, who are willing ‘to supply the demand we have created. Write or Mail Coupon Today! Wer will gladly send our Special Freo Trial Offer on the YANOPHONE y y reader of LIFE. Letter, postal or coupon brings it promptly. The VANOPHONE Ie only Siz anywhere. Avk your dealer. It he can’t supply you, address— The Garford Manufacturing Co., ved reproducer that Feproduces with a clear, bell-like fullness, the bigh ‘as well as lowest tones. “All harsh, rasping effects have been entirely overcome in this latest musical creation, ‘Mere description of the VANOPHONE conveys littlc idea of its real value. Tonee tell more than talk. “Hearing is believing.” Listen to this remarkable instrument—then decide! Let your verdict be based on the test we give, Write or mail the coupon today. je terri 4 THE GARFORD MANUPACTURING CO, Dept. G Elyria, Ohio Please send me ful! particulars about your VANOPHONE and Special Free ‘Trial offer to readers of LIFE.