Life, 1916-01-27 · page 34 of 44
Life — January 27, 1916 — page 34: what you’re looking at
What you’re looking at
This page contains humor pieces and advertisements from *Life* magazine, likely from the World War I era. The humor section ("Aut Scissors, Aut Nullus") presents brief jokes and anecdotes, including a story about a four-year-old boy who, punished by his mother, takes revenge by pointedly excluding her from his bedtime prayers—a child's witty form of retaliation. The central cartoon shows a man holding a sign reading "LIFE IS WITH ME!" while skiing or performing an acrobatic pose, likely celebrating the magazine itself or the carefree attitude *Life* promoted. The advertisements dominate the lower half: Perrier sparkling water appeals to "American epicures" by emphasizing its French origins, and Cook's Imperial Champagne makes a patriotic economic argument—that Cook's wine offers better value than competitors, implying other producers inflated prices due to wartime "duty" and shipping costs. The page reflects early 20th-century American consumer culture and wartime economic concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
% _=SAUT SCISSORS AvtT NULLus Getting Even James, 4 years old, had been naughty to the point of evoking a whipping from his long-suffering mother, and all day long a desire for revenge rankled in his little bosom. At length bedtime came, and, kneeling beside her, he implored a blessing on cach member of the family individually, his mother alone being conspicuous by her absence. Then, rising from his de- vout posture, the little suppliant fixed a keenly triumphant look upon her face, saying, as he turned to climb into bed: “T s'pose you noticed you wasn't in it."—Harper’s Magazine. “Do you believe in encouraging boys to fight?" Ne e than in encouraging ducks to swim."—Baltimore American. Willing To Please - “GP A certain college president wore side- whiskers, Whenever he suggested re- moving them, there was a division of opinion in the family. One morning he entered his wife's dressing-room, razor in hand, with his right cheek shaved smooth. “How do you like it, my dear?” he asked. “If you think it looks well, I will shave the other side, too.” —Facts and Fancies, Not Biased Tue Recrvitinc Orrictan: One gran'father living? Is he on your fa- ther’s or mother’s side? Tue Recruit: Oh, ‘e varies, sir; ‘ec sticks up for both on nootral.—London Sketch, “T teu you, my friends,” roared the patriot on the stump, “ our navy may not be the biggest and finest thing of its kind afloat, but we have two of the finest oceans lapping our shores to sail one on that the history of the world has ever known.”"—Topeka Journal. Live is published every Thursday, simultaneously in the United States, Great Britain, Live is for sale by all newsdealers Great Britain and may be obtained from book Canada and Reitish Posscusions. $5.00 a year in advance, Additional postage to sellers in all the. principal ieitics in the world. | The foreign trade supplied from foreign countries in the Postal U to Canada, 2 cents, Single cur- — Lire’s London Office, Rolis House, Breams Build ndon, E. C. rent copi ts, ths {rom date ‘of publication, Yo contribution will be returned uniess accompanied by ‘stamped and eddressed 25, cents. print. Live. docs not hold itself responsible for the loss or non-return of nso: The te. Britain oj xt ai u ve are copyrighted. inc Reprint Rights in Great rely te jon Row, London, W. C. ° ri ee Si Perrier SPARKLING TABLE WATER MERICAN epicures have always preferred the famous French vintages ; they now equally prefer the famous French water, Perrier the water whose balkance iand! “eapiivating «dekesey are aa natural as the bloom upon the purple cluster. Perrier is bottled at the Springs in the South of France amidst the glorious French vineyards. Obtainable at all high-class Hotels, Restaurants, and Grocers, Witttams & Husperr, A gents, 1158, Broadway, New York. Bubsing with its own carbouts gas. tions. Prompt notification should be sent by subscribers of any change of address. You can pay more for a bottle of champagne than for Champagne —but you can’t get abetter, purer wine. What you pay for other wines includes war cost, duty, ocean freight and an excuse, because of the war, to charge more—what you pay for Cook's buys wine. Cook's knows no other uty than to please you. AMERICAN WINE CO., St. Louis, U. S. AL