Life, 1916-01-27 · page 3 of 44
Life — January 27, 1916 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward automobile advertisement for the Hudson Super-Six Touring Sedan, published in *Life* magazine (page 139). The ad promotes Hudson Motor Car Company's luxury vehicle line, emphasizing that the Super-Six is "not a compromise" but a full-featured sedan suitable for all seasons and purposes. Key selling points include: - A new patented motor with 76 horsepower - Plate glass windows that lower completely - Six luxury body styles (two open, two closed, two all-season models) - Superior engineering and quiet operation The text uses *Life*'s characteristic witty tone, but this is commercial advertising, not political or social satire. The page exemplifies how major corporations purchased ad space in the magazine during the 1920s-30s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
With the Plate Glass Windows Down ludson Sedan An All-Days Model of the Hudson Super-Six Here is a body-style—a Hudson creation—which has met a widespread want. This year’s output of this model will be multiplied tenfold. That to cope with its vast popularity. It is a 365-day car. A theatre ca: and a day car. A lady's car and a man’s car. A car for winter and summer, for fair days and foul, for touring and for town. NOT A COMPROMISE It isn’t a compromise—not a half-and-half car—not a patched-on extra top. With the windows up it is a luxurious Sedan. It suggests nothing but a Sedan. The costliest electric brougham is not more daintily appointed. There are seats for seven, all in one compartment. But two disappear when not wanted. Even a child can drive it. With the windows down, as pictured, the sides are entirely clear. Not a sash ora brace inthe way. Then you have an ideal Touring Car. Thus it means one car for all days and all seasons. And the price is $1900 at Detroit. SIX LUXURY CARS This year, in the Hudson Super-Six, we bring out six luxury models, Two are open, two are closed, and two are all-season, like this Touring Sedan. Each attains the utmost in luxurious beauty for that typeof car, Each is a masterpiece of the body-building art. Each will delight you by its evident distinction. You will find in these—at modest prices—all that ex- travagance can buy. Not a model built, in any like type, warrants paying more. A MARVELOUS MOTOR All these bodies contain a new patented motor, found only in Hudson cars. It has officially broken every stock car record in es- sentials of fine performance. It has outrivaled Eights and Twelves, It shows 76 horsepower. That is 80 per cent more than the best former Six in same size. And that whole increase comes through wiping out vibration. So it means such quiet operation that one almost forgets the motor. The car seems to move by magic. Never, before has such bird-like motion been attained at every speed. Never such quick response, such flex- ibility,” And never such reserve power in a motor of this size. So you get a motor which has proved itself the finest motor built. You get the most artistic bodies shown. Both of these in our new cars—the Hudson Super-Six. You will find them on exhibit at your local Hudson showroom, The Super-Si Passenger Phaeton Cos: 3 0 7. $1375 at Detroit, Ask for our Super-Six Catalog. HUDSON MOTOR CAR CO., Detroit, Mich. (508) comicbooks.com