Life, 1916-01-20 · page 5 of 44
Life — January 20, 1916 — page 5: what you’re looking at
What you’re looking at
This page contains primarily **corporate advertising and advice columns** rather than political satire. The main visual element is an illustration for American Telephone and Telegraph Company (AT&T) showing telephone infrastructure being installed. The accompanying text explains AT&T's forward-planning philosophy—anticipating future telephone needs by pre-installing equipment before demand requires it. The left side contains two unrelated features: a "Recipe for Knowing a Young Girl" (advice on evaluating potential daughters-in-law based on domestic skills) and a Hotel Biltmore advertisement. Below is an article titled "Some French Still Our Friends" discussing Mr. Whitney Warren's pro-American sentiment during World War I, reassuring readers of French loyalty despite earlier tensions. This is **not satirical content** but rather mainstream magazine editorial and advertising material typical of early 20th-century Life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Recipe for Knowing a Young Girl show me a mother who is kind ée heart, decisive of |, Christian in character, a good housekeeper, whose daily orders are that “dirt, debt and the devil” cannot enter ber hume, who can play as elegantly on the cook-stove as she can on the piano- p short, a mother given to industry, self-sacrifice and con: and the reproduction of such a easily seen in the daughter. —Some clergyman in Chicago. HOW us a woma scribe, and nine times out of ten we will show you a woman who is trailing the girls about eight hours a day, pick- ing up after them, who takes turns with her silent partner in sitting up watching the front door until the young ladies arrive about two a. M. from an evening of turkey-trotting and grizzly-bearing. Scientifically speaking, to tell whether a girl is going to make a good wife or not, requires something more than the knowledge of what her mother is. Strange as this may seem to our mis- guided Chicago brother, a knowledge of the girl's father is important. His very insignificance may have a great hearing upon the case. Her grandparents also enter into the calculation, The best rule by which to judge a girl's capacity is to take account of everything—of her fa- ther and mother, her grandfathers and grandmothers, her environment, her com- panions, her schooling. Write this all down carefully on paper, making due al- lowance for each influence. Then throw it out of the window, and you will know as much about what the girl will do under given circumstances as you did before. such as you de- “Mrs. Cuinnick thinks a great deal of her husband.” “You've got the wrong preposition. Make it ‘ for’ instead of * of.’” —Browning’s Magazine, | 1000 OUTSIDE ROOMS [1000 OUTSIDE ROOMS —] OUTSIDE ROOMS Anticipating Telephone Needs When a new subscriber is handed his telephone, there is given over to his use a share in the pole lines, under- ground conduits and cables, switch- boards, exchange buildings, and in every other part of the complex mech- anism of the telephone plant. It is obvious that this equipment could not be installed for each new con- nection. It would mean constantly rebuilding the plant, with enormous expense and delay. Therefore, practi- cally everything but the telephone instrument must be in place at the time service is demanded. Consider what this involves. The telephone company must forecast the needs of the public. It must calculate in- creases in population in cityand country. It must figure the growth of business districts. It must estimate the number of possible telephone users and their approximate location everywhere. The plant must be so designed that it may be added to in order to meet the estimated requirements of five, ten and even twenty years. And these additions must be ready in advance of the demand for them—as far in ad- vance as it is econornical to make them. Thus, by constantly planning for the future and making expenditures for far-ahead requirements when they can be most advantageously made, the Beil System conserves the economic interest of the whole country while furnishing a telephone service which in its perfec- tion is the model for all the world. i oy AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES Rew One Policy Some French Still Our Friends M*: WHITNEY WARREN, who went to F as one would go to his friends in trouble,” declares that the French “are our friends, you know, in spite of what some people say.” It is a welcome reassurance, for we have been somewhat oversupplied (as Mr. Warren seems to realize) with as- surances that French sentiment towards us had progressed through the stages of affection, expectation, and disap- One System Universal Service pointment, to disaffection and despise. Mr, Warren won't have it so. He says: The fact that the United States did not protest when Belgium was violated is a question they consider a Government one and not in any way reflecting upon our friendliness. The people are deeply thankful for the interest that we have manifested in their sick and wounded. They know the people of this country are with them at heart in their fight for the right. comicbooks.com