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Life, 1916-01-20 · page 35 of 44

Life — January 20, 1916 — page 35: what you’re looking at

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Life — January 20, 1916 — page 35: Life, 1916-01-20

What you’re looking at

This page mixes satirical commentary with advertising. The opening section titled "Handle with Care" mocks excessive optimism—using a railroad executive's quote to suggest blind positivity causes harm, like a carelessly handled gun. The main content is a **Sanatogen advertisement** claiming the patent medicine cures nervous indigestion. It cites endorsements from 21,000 physicians and prominently features Col. Henry Watterson (a famous newspaper editor) as a satisfied user. This represents classic early-20th-century medical advertising making unsubstantiated health claims. **The satire appears in "The Fad Market"** section below, which ridicules speculative investing crazes. It reports on absurd financial instruments like "Neurotic Literary Debenture Bonds" and "Home Common" stock—clearly fictional parodies of how people invest recklessly in trendy but worthless securities. Together, the page satirizes American gullibility: people believe dubious medicine advertisements and invest in financial fads equally uncritically.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE PSYCHOLOGY OF THE CHILD Handle with Care I do not wish to be optimistic to the point of carelessness—E. O. Mc- Cormick, vice-president of the South- ern Pacific Railroad. THE gentleman is right. Optimism is like a six-shooter. It ought not to be handled carelessly. You can do a lot of harm with careless optimism. PRR HAT Holstein the Show Breed for the Show Place Coubined with their vastly superior qualities as. milk wolucers, the purebred registered Holstein-Friesian le are a continual source of pleasure to the owner “Yes, it was my Digestion; _ but Sanatogen—”’ —Sanatogen came to the rescue —and let us tell you how. Indigestion is the twin-brother of nervous- ness; overwork, mental strain, grief or shock is the cause. The proven benefits which Sanatogen confers upon people suffer- ing from nervous indigestion are the happy results of Sanatogen’s tonic and upbuilding effects. Asascientifically-devised food, notas amedi- cine, Sanatogen helps both nerves and diges- tion—the former by providing organic phos- phorus “in such a form,” according to Dr. C.W. Saleeby and other authorities, “that the nervous ‘system can actually take hold of it,” and the latter by lightening the stomach’s burden and making it better able to get the maximum nutriment out of the daily diet. By thus feeding and strengthening in a kindly, natural fashion, Sanatogen has endeared itself to countless people subject to indigestion. Col. Henry Watterson, the ous editor, boldly asserts he believes he “could not have regained his vitality without Sanatogen acting equally upon the nerve centersand digestion.” Many other prominent people have said similar things about Sanatogen, and the best of it is that their experience is fully upheld by evidence of the medical profession ,over 21,000 members of which have endorsed Sanatogen in writing. So you may be confident that when indiges- tion and nervousness trouble you, Sanatogen stands ready with real help, Sanatogen is sold by good druggists everywhere, in sizes from $1.00 up. Grand Prize International Congress of Medicine, London, 1913. THE FOOD-TONIC sto takes pride in showing his animal holdings to his favored guests. , Holstein cattle are such big, handsome, healthy, kind. king black-and-white creatures that they are most active of all dairy breeds. The history of purebred scin-Friesian cattle for two thousand years is the of Holland's great national industry, it is the | y of twenty centuries of careful breeding for size, er and vitality and not the unwise sacrifice of those at characteristic virtues, to abnormal production of terfat’ “Send for our free literature. ‘APPROVED BY SCIENCE ENDORSED BY OVER 21,000 (PHYSICIANS for “The Art of Living,” a charming booklet by Richard Le Gallienne, the popular poet-author, touching on Sanatogen’s kindly help, and giving other interesting aids in the quest for contentment and better health. The book is free. Tear this off as a reminder to write THE BAUER CHEMICAL CO.,24E Irving Pl. N.Y. en in quite largely by women who bought it, with great eagerness and confi- dence. Neurotic Literary Debenture Bonds con- tinue to break all records. They opened up at four points and in the first hour had raised to 120, All attempts to form a pool, however, have been owing to the widespread interest Home Common closed weak. The out- look for this stock in this country is not very alluring. It is likely any time to go into the hands of a receive The Fad Market ERUM UNLIMITED opened strong and continued to be bullish as the day progressed. It was upheld by a few insiders with millions who practically took all that was offered. Some of the pessimists, however, claimed that a slump | is coming later, when there will be a | great deal of slaughter. American Finishing School opened very strong and continued to rise stead- ily during the market day. It was traded i | unavailing, HOLSTEIN.FRIESIAN ASSOCIATION OF AMERICA F. L. HOUGHTON, Secretary 268 American Building BRATTLEBORO, VT. | SET EAR RT CATT AT