Life, 1916-01-20 · page 33 of 44
Life — January 20, 1916 — page 33: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a full-page automobile advertisement for the Chandler Motor Car Company, priced at $1,295. The ad promotes the "New and Greater Chandler Six" touring car through conventional marketing claims: ample power, impressive speed ("more than 999 out of every thousand car owners would ever want"), and a reliable motor "famous the world over." The silhouette illustration shows a luxury seven-passenger automobile typical of the 1910s-1920s era. The copy emphasizes comfort features—spacious seating, walnut-paneled interiors, cushioned upholstery, and "leg-room"—targeting affluent buyers who valued both mechanical excellence and aesthetic refinement. The ad encourages readers to visit local dealers for demonstrations. This represents straightforward period advertising rather than editorial satire, using Life magazine's pages (page 125) as a paid commercial space.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The NEW and GREATER CHANDLER SIX POWER—Ample to take this car, loaded, anywhere that any automobile can go. SPEED—More than 999 out of every thousand car owners would ever want or dare to use. MOTOR—The Marvelous Chandler Motor, built in the Chandler factory for three years past and famous the world over. Free from any hint of experimentation. Most Beautiful of All New Motor-car Bodies VERYONE knows the Chandler pretty well now, from the me- chanical standpoint. Everyone knows how the Chandler has made good right from the beginning. The Chandler is almost everywhere in America now. Thousands of them, from coast to coast, in the hands of happy owners. So, we say, you know the mechanical excellence of this car. But we wish everyone, right now, might know the new Chandler touring body and the new Chandler four-passen- ger roadster. The big seven-passenger car, with new body and walnut-paneled tonneau cowl, is simply a delight. In grace of line we do not believe there is any other car to match it. The picture gives you just a hint of its beauty, which is enhanced by the rich Chandler Blue finish. But you must see the car itself to know just how much we mean when we say it is the handsomest car of the year. Room to Spare—a Comfort-Margin There are a good many automobiles with seats, but not room, for seven per- sons. The big Chandler is a real seven-pas- senger car. There’s room to spare—a comfort-margin. The seats are wide and tilted a bit, and everyone speaks of the “ leg-room.”” The interior finish, too, is in keeping with the rest of the car. The deep, pillowy hair cushions, upholstered in the new long-grain leather, the walnut-pan- eled tonneau cowl and all the other niceties of finish and completeness, reflect our thought for your comfort and your sense of style. So go now to sce this car at your dealer’s. He is one of a thousand who have the new Chandler ready for inspee- tion and demonstration, and who can give you delivery at any time you desig- nate provided you place your order now. Interesting Chandler Features Body finish—Chandler bluc, deep, lustrous finish, Fenders, wheels and motor hood black. Deep cushioned upholstery covered with long- grain semi-glazed leather: Equipment—Highest grade equipment is a feature of the Chandler now, as ai i cluding Bosch Iligh Tension’ Magnet & Davis separate unit Electric Starting and Lighting System,Chandler aluminum crank case, Chandler full floating silent spiral bevel-gear rear axle, silent chain drive for motor shafts, annular ball bearings, rt-Warner mag- netic speedometer, Stewart vacuum gasoline feed, non-skid tires in rear, and all the usual incidental items. The New Chandler Catalogue illustrates the New Big Touring Car, the Four-Passenger Roadster, other body types and all mechanical features fully. If you do not know your Chandler dealer write us today. CHANDLER MOTOR CAR CO., 701-771 E. 131st ST., CLEVELAND, OHIO New York City Office, 1890 Broadway Cable Address, Chanmotor