Life, 1916-01-20 · page 3 of 44
Life — January 20, 1916 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It showcases the Burroughs Adding and Multigraph Company's printing department operations. The top photograph depicts workers operating printing equipment in an industrial shop setting. The accompanying text explains how the company achieved profitability by using Multigraph machines—described as efficient and economical for in-house printing tasks. The manager bid competitively against outside firms while reducing costs, saving approximately $250 monthly. The lower section advertises two Multigraph machine models (Junior at $200, Senior at $665) with technical specifications. A call-to-action invites readers to request the "Complete Burroughs Story" from the American Multigraph Sales Company in Cleveland, Ohio. This represents early 20th-century business-to-business marketing emphasizing operational efficiency and cost savings through mechanization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aie . Abowe—View of two Multigraphs and Compotype at work fa the Burroughe Printing Department. Note Press in background. Beloe—Some of the forms produced oa the Multigraph, which helped the ehop to beat outside bids anJ euill pay a profit. Putting the Burroughs Print Shop on a Profit Basis A lot of printing is done in this shop—for the Burroughs Adding Machine Company uses many in- side and outside forms, and dis- tributes a large quantity of adver- tising literature. Word went out that the shop must stand on its own feet abso- lutely. The Manager must bid against outside firms on every job; he must also operate at a profit. And his costs are carefully checked by the Company's cost depart- ment. He found the Multigraph, up to its size and capacity, the quickest and most economical machine in the shop. It saved him $165 in the first six weeks and a second one promptly installed. Now he is saving an average of $250 a month on work that used to go to the Gordon pre: And the Company is highly satisfied with the work produced MULMIGRAPL The Multigraph Juaior ‘aph Senior WriteforComplete Burroughs Story Every business man will be interested in the full details of what the Burroughs Adding Machine Co. has accomplished in its Print- ing Department. We have printed the com- plete story and will be glad to send you a copy, free. It also contains a lot of practical information about the Multigraph. Address: The American Multigraph Sales Co., 1810 E. 40th St., Cleveland, Ohio. comicbooks.com