Life — January 20, 1916 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily advertising**, not satire or political commentary. It showcases the Burroughs Adding and Multigraph Company's printing department operations. The top photograph depicts workers operating printing equipment in an industrial shop setting. The accompanying text explains how the company achieved profitability by using Multigraph machines—described as efficient and economical for in-house printing tasks. The manager bid competitively against outside firms while reducing costs, saving approximately $250 monthly. The lower section advertises two Multigraph machine models (Junior at $200, Senior at $665) with technical specifications. A call-to-action invites readers to request the "Complete Burroughs Story" from the American Multigraph Sales Company in Cleveland, Ohio. This represents early 20th-century business-to-business marketing emphasizing operational efficiency and cost savings through mechanization.