Life, 1916-01-13 · page 6 of 44
Life — January 13, 1916 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it is a **full-page advertisement** for The Gorham Company, a manufacturer of sterling silver flatware and tableware. The ad promotes Gorham's business model: their flatware products began with forks and spoons, and the company emphasizes 85 years of cumulative craftsmanship. It highlights their variety (27 different patterns), each representing historical epochs or design influences. The ad stresses that quality remains consistent regardless of pattern selection, describing their workmanship as "a habit of excellence which we will not overcome." The company identifies itself as "Silversmiths and Goldsmiths" based in New York with manufacturing in Providence and New York. Leading jewelers sold their sterling silverware products bearing the company's trademark. This is straightforward luxury goods marketing, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J jusitess Marte with forks and spoons In fact, in the nomenclature of the table, Gor%azz Tableware is almost as well known as Irish Linen and French Cuisine. There is in every fork and spoon we male, 8) years of cumulative experience to ensure the quality and enrich the design. And speaking of designs, perhaps the only fault with the . Warten pleiiene is that the variety is apt to embarrass the choice! There are twenty-seven ca ea and distinct patterns and each interprets some historical epoch or influence with the fidelity of a genuine affection. But however the patterns and prices may vary in no- wise affects the quality of Gaeta workmanship, which is best described as a Aabit of excellence which we~ will not overcome! Leading jewelers everywhere sell Gorvarn Sterling Niherware and every F piece bears this trade mark. THE GORHAM COMPANY Sthecsmilhs and Goldsmiths NEW YORK Works - Providence and New York