Life, 1916-01-13 · page 42 of 44
Life — January 13, 1916 — page 42: what you’re looking at
What you’re looking at
This page combines **travel advertising with humorous editorial content**. ## Main Advertisement The top half features the "Great White Fleet" steamship service of the United Fruit Company, advertising Caribbean and Central American cruises. The imagery romanticizes colonial-era adventure—pirate galleys, the "Spanish Main"—to attract wealthy tourists seeking exotic travel with modern comfort ("cool air forced into every room"). ## "Three" Comic Story The brief dialogue at bottom satirizes literary pretension. Three characters debate reading habits: the first regrets unfinished books, the second defends having read *something*, and the third—revealed as "an author"—confesses he never reads at all, only writes for income. The joke mocks authors as potentially illiterate hacks motivated purely by commercial necessity, deflating literary seriousness. ## Surrounding Content The page includes book reviews (period literature), a whiskey advertisement ("Old Overholt Rye"), and mixed-drink recipe promotion. The "Books Received" section lists contemporary titles, suggesting this is a literary culture magazine mixing serious book discussion with commercial messaging and light satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Living the Past in Present Day Comfort Same tropic seas, furrowed by pirate galleys; the same brilliant sunshine on coral strands, stately palms, and cities of a bygone day. Think of enjoying these visions of pirate days of treasure trove, surrounded by every comfort that lets yoa enjoy the romance and bistory of the Spanish Main. Sail Southward on Great White Fleet Ships. buil especially for tropical travel; cool alt forced into every room; spacious decks: all outside rooms many with bathe. A la carte service oa New ‘Yeork Ships, Cruises from 15 to 25 Days to CUBA, JAMAICA, PANAMA CANAL, CENTRAL and SOUTH AMERICA GREAT WHITE FLEET Ships from k every Wednesday and Saturday and yon Theredays, Sailings from New Orteans every Wednesday, Thursday, and Satur- day, For information write to Passenger Traffic Department UNITED FRUIT COMPANY STEAMSHIP SERVICE 17 Battery Plac ‘Weia far Oar Rew Back ck beard” Lafitte and others, "UNITED FRUIT COMPANY STEAMSHIP SERVICE — Books Received The Lord of Misrule, by Alfred Noyes (F, A. Stokes Co. $1.60.) In Gentlest Germany, by Hun Svedend (John Lane Company. so cents.) The Collected Poems of Rupert Brook (John Lane Company. $1.25.) Gridiron Nights, by Arthur Wallace Dunn. A, Stokes Company.) Columbine, by Viola Meynell. (G. P. Putnam's Sons. $1.50.) 0 eutral and Loyal, by Emile Poultney v. (G. P, Putnam's Sons. $1.25.) Prussian Memories, 1864-1914. Waxweiler. (G. P. Putnam's Sons. $1.2 Fairy Tales Every Child Should K. by Hamilton Wright Mabie. (Doubleday, Page & Co.) Kipling’s India, by Arley Munson. (Doubleday, Page & Co. $1.50.) Children's Book of — Thanksgiving Stories, by Asa Don Dickinson, (Double day, Page & Co, $1.23.) Interior Decoration, by Frank Alvah Parsons. (Doubleday, Page & Co. $3.00.) Quilts, Their Story, and How to Make Them, by Marie D, Webster. (Double day, Page & Co. $2.50.) American Ideals, by Clayton Sedgwick Cooper. (Doubleday, Page & Co. $1.00. Ver Becks’ Bears in Mother Goose Land, (Geo, H. Doran Co.) The Peek-a-Boos’ Desert Island, by Chloe Preston. (Geo. H. Doran Co.) Remodeled Farmhouses, by Mary Hi Northend, (Little, Brown & Co., Boston, Mass. $5.00.) Robin the Bobbin, by Vale Downie. (Harper & Bros. 50 cents.) MIXED drink depends for its flavor on the goodness of its ingredients. | Three HAT bothers me," said the first bookworm, “is that quite often some friend in whose literary judgment I have confidence tells me of some book which I ought to read, I get it, but alas! I take only a single bite of it, Thus I have on my shelf a host of important books still unread.” “Yes, but,” said the second bookworm, “you must not forget all the books which you have read; and you must remember that whereas your friend appears to have the advantage of you in the book he has read and which you cannot, there are any number of books you have read which he hasn't.” At this moment they were joined by a third. After he had listened to their tale of woe, he id: “Well, then, what do you think of me? I never read anything!” “ Never any- timed both bookworms, “ How astonishingly impossible! Who are you? What is your occupation?” “1am an author and have to write books for a living.” Old Overholt Rye “Same for 100 years blends excellently with other liquers making it invaluable for mixed drinks, Possesses ag distinctive flavor and a rare aromatic boquet that serves to enrich cocktails and other mixtures. Aged in the wood, bottled in bond. A. OVERHOLT & CO. Pittsburgh, Pa. Rosner Pir Hoey Piey Buty Preec Cuattes Ke Sctxt—Dea day in th dealer disc ing demon (Putti Got Timke t say loo9—(S ey were Vell, they's ng to Mr, be wise to Foe Yes, ree Aes have asked Puly—( Eager Netcog— (Wit aa