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Life, 1916-01-13 · page 40 of 44

Life — January 13, 1916 — page 40: what you’re looking at

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Life — January 13, 1916 — page 40: Life, 1916-01-13

What you’re looking at

This page contains three distinct elements: **1. Fownes Gloves Advertisement** (left): A straightforward quality-focused ad emphasizing brand reputation and craftsmanship—typical early 20th-century advertising rhetoric. **2. "Coming" Article & Cartoon** (center-right): A satirical piece about the rumored return of hoop skirts. The accompanying illustration shows a man attempting to embrace a woman wearing a large hoop skirt, struggling comically to reach her. The satire mocks both the impracticality of hoop skirts and the physical challenge they posed to courtship/intimacy. The text humorously warns men they'll need "training" to navigate approaching women in these garments—treating fashion as an obstacle course. **3. Morgan Robertson Adventure Story Advertisement** (bottom-right): Promotional text for adventure tales featuring maritime exploits, pirates, and exotic locations—typical pulp fiction marketing of the era. The page is primarily **advertising and light entertainment** rather than political satire. The hoop skirt joke reflects genuine social anxieties about changing women's fashion and its social implications.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“PEE Coming HERE is a rumor that hoop skirts are coming back. It ought to be known before- hand by as many as possible. Great calamities like this should be preceded by proper preparation. Under the present dispensation it is easy to approach any girl without using board- ing pikes or davits. You can get about as close to any girl as is necessary, without ; signals, But climbing up a hoop skirt is a pastime that requires training. It may de- 1 velop into a fascinating sport, but are we up to it? Let us at least face the problem uality does not ae ne ; ‘ ‘ with given determination that we will fit ourselves soberly and patiently for the task c h ” gl 'y p appen. hefore us j; An established standard - of merit in gloves (or 0 anything else) requires vigilance unc ng. It may also require at Wit times, the sacrifice of Ir present profit for the sake Bew of future reputation. \ The Reputation of our g 4 gloves is the biggest asset J 4 , “c in our business. 7 y The wearer is the gainer. . ? otal Re You gain. Th But Th Has « Wi | / ‘ She | A Clever Catch oe mle (Continued from page 61) . e spo her. Yes, bluff her! How happy he felt. 3 + nm Why, after he had made this capture he : would be the prondest man on the foree. 5 f f And he could have the satisfaction of : : y But T saying he had wrung the confession from x ’ To « her. So he togged up and put on a bold She he front and a wise air and started out. And But suppose she suspected his bluff? Oh, horrors! Imagine his chagrin, The wisest man on the force, and made a = plaything of by a baby of a woman! But he was started, and only cowards turn back. Suffice it for us to know that he succeeded and escorted her to the ne magistrate’s office, and she confes Yes, and he had the satisfaction of hear- Wh M R be AWi ll D F y ing her take oath to the confession, Then at Morgan Robertson W1 lo For You the ; trate appointed him to be her You can sail with Morgan Robertson in PLEASE NOTE, If you preter to remit In one Reeper tor: any one of his four golden argosies out of — payment.sen for books In cloth binding, or $5.75 ” pry . for beautiful full leath din, ni nd for ty ‘The ease was closed with the best a humdrum world of jitneys and high- locbetufel fll leather be igetae aay t's The J wishes of the magistrate. cost-of-living into a world of magnificent _ to different addresses if desired. If you are at present The Tie adventure. You will touch strange ports subscriber to either magazine, your subscription wil ; N of the Seven Seas and you will always isthe only , jews he in the company of real breathing men, ane cue ey epASTTENAT ETROPOLITAN, on, unl IRST WAR CORRE DENT: urged by the wanderlust and the zest of O) ee ‘ 3 Me living into rare adventure, You will sec in 422 Fourth Avenue, New York +16 Fashion Did your dispatch get past. the the offing Chinese junks laden with booty-mad pirates. aches 1 owt teen Marg Retr’ at ing dress tt censor? And you will follow with breathless interest the good Works, fn foor new volumes, carriage prepaid 1 Perfict Dr ti. 6 fights waged against these outlaws of the sea. You gree to send you 41.00 8 mosth f Seconp War Corresroxpent: Only will learn the wonderful seercts of the ocean-bed and frentha © pay forimy scbcrpton. ‘The books are the part that wasn't true. its teeming life. Jes sce mca and voue, the “Well, i pioneers of your race, facing mighty dangers far from Namessseeesee-eeeeeeee Well, isn’t that all your paper the clang and bustle of civilization. The four won- Look for wants?” dertul books of Morgan Robertson, that can now be @ch neckbs yours, are four books you will cotton to these coming Gity and State...+. ~~ winter nights, When the wind is whipping the w' KE. “ So los icusinertAcsuce dow panes, you may turn on your readin¢-lamp, slip YAS sour bachelor's: supper-arsne deep into your library chair and say good-nightto care. “A success! Wonderful! Why, we — had to postpone the wedding two days.