Life — January 6, 1916 — page 8: what you’re looking at

What you’re looking at

# The Jeffery Sedan Advertisement This is a **car advertisement**, not political satire. It promotes the Jeffery Sedan automobile, manufactured by The Thomas B. Jeffery Company of Kenosha, Wisconsin. The ad emphasizes the car's dual functionality: it combines "winter luxury with summer comfort" through a removable top, priced at $1,105 complete. The illustration shows a couple relaxing beneath the vehicle in pleasant weather, suggesting leisure and comfort. The copy appeals to buyers wanting quality craftsmanship at a "moderate" cost. It highlights practical features like removable body panels for ventilation, silk curtains, and an electric dome light—luxury amenities for early-1900s automobiles. This represents typical automotive marketing from the era, targeting middle-to-upper-class consumers interested in modern conveniences.