Life, 1916-01-06 · page 42 of 48
Life — January 6, 1916 — page 42: what you’re looking at
What you’re looking at
This page contains two separate advertisements from competing magazines. **Left side:** Collier's advertises its "National Automobile Number" (the 14th annual), calling it a way to "attend the National Automobile Show on paper" from home. It promotes 16 articles by notable writers (A. Conan Doyle, Meredith Nicholson, and others) about 1916 cars and motoring. This is a straightforward pitch to stay home and read about automobiles instead of attending a physical show. **Right side:** Life magazine advertises a subscription gift with a reproduction of a winter landscape artwork titled "Sunset." The lower image shows a snowy scene captioned "When You Are Told to Clear the Walk Before Going to Play"—a nostalgic scene of children's winter responsibilities. Both are holiday gift subscription pitches. The satire isn't evident from this page alone—it's simply competing magazine advertising circa 1915-1916.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Stay right at home and attend “the Na- tional Automo- bile Show on paper.” That is what Collier’s big Automobile Numberhas been called. This year it is the 14th Annual— there are 16 important stories and articles by such writers as A. Conan Doyle, Meredith Nicholson, Wilbur Hall, Dana Gatlin, and Walter Hale. All you want to know about 1916 cars and motoring you will find in the January 8th issue of Colliers THE NATIONAL WEEKLY 416 West 13th Street, New York City Life’s Holiday =tgeetion Copr. Life Pub. Co. This picture, reproduced by a special process in the glow- ing sunset tints of the original as published in Lire, but in larger size, to measure 23 x 16% inches, will be sent on each yearly subscription entered before April 1, 1916. A subscription to Lire is the best possible gift, whether to yourself or some one else—a copy of Lire every week, fifty-two copies a year, and this picture, all for the regular subscription price.* *Subscription, $5.00 Canadian, $5.52 Foreign, $6.04 LIFE PUBLISHING COMPANY 17 West 31st Steet, New York On request we will send a Christmas card to announce a gift subscription, WHEN YOU ARE TOLD TO CLEAR THE WALK BEFORE GOING TO PLAY