Life, 1916-01-06 · page 2 of 48
Life — January 6, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a Willys-Knight automobile advertisement from *Life* magazine, promoting a Limousine model priced at $1,750. The advertisement emphasizes the car's "distinguished" design and superior engineering, particularly its "Knight-Type, sliding sleeve-valve motors," which the text claims become "quieter" and "more powerful" with use—a selling point distinguishing it from competitors. The illustration shows a well-dressed couple with their automobile, suggesting affluence and social status. The small inset illustration depicting travelers and a map reinforces the vehicle's reliability for journeys. The ad is credited to the Willys-Overland Company of Toledo, Ohio, and includes typical period marketing language about durability and investment value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thuruday Five Dolars.Singie C Price i Engin N, ¥.98 Second Class May ‘Pout Ofice Deputies a, Mae the British Possessions OS imousine 1750 SLEEVE-VALVE MOTOR woos 84-¢ 708706800 HIS is a doubly distinguished car. t smartness of style which pride demands in a _ But it is distinguished not only by its beauty of design and finish :— It has a motor equipment which gives it a more lasting usefulness. In proportion to your greater investment in a closed car it should serve you longer So our closed cars are equipped with Knight-Type, sliding sleeve- valve motors The Willys-Overland Company, Toledo, Ohio These motors, quieter than others when new, become more quiet with use. More powerful and more flexible than others when new, they inercase in power and flexibility with use This betterment with use exactly reverses your experience with rs are the Coupe $1500, the Roadster $1093—al strate thet “ Made in U comicbooks.com