Life, 1915-12-30 · page 39 of 41
Life — December 30, 1915 — page 39: what you’re looking at
What you’re looking at
This is not a satirical cartoon but a **luxury automobile advertisement** for the Locomobile Company, published in Life magazine. The page features an illustration of an early 1900s automobile with passengers, accompanied by marketing copy that positions the Locomobile as an exclusive, high-end product for wealthy consumers of refined taste. The advertisement emphasizes: - **Exclusivity through scarcity**: Limited production of "Four Cars a Day" ensures aristocratic exclusiveness - **Class appeal**: Comparisons to "fine homes" and "fine yachts" position ownership as a status symbol - **Craftsmanship**: Individual attention to each vehicle justifies premium pricing The rhetorical strategy targets affluent readers by equating car ownership with cultural sophistication and distinguishing the Locomobile from mass-produced competitors through artificial scarcity and artisanal production methods. This reflects early automotive marketing when cars were luxury goods for the wealthy, before mass production democratized automobile ownership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iden, b7 iin Ti HUTA TT RT = The FINE CAR and. its Guture The future of the fine motor car is the same as the future of any other fine thing. Persons of taste, able to afford the best, will never be satisfied with anything less than the best. Such families, who can afford the fine things of life, are never satished with any compromise. ‘There is a satisfaction in owning an exclusive, aristocratic vehicle of the finest quality and in the best taste. MET MMM TH nn 1 Though it be expensive, the Locomobile is a great satisfaction. Because of this satisfac- tion, and because the Locomobile policy of limited production is and always will be strictly adhered to, its future is perfectly assured, like that of the fine home, the fine yacht, and other fine things of life. fa mn wn The increase in the demand for the Locomobile can mean but one thing—a finer appre- ciation of the merits of the Car. The Locomobile is built with extreme conscientiousness. ‘The production is limited to Four Cars a Day, and much individual time and attention is given to each Locomobile. There will always be a demand for a car conceived and executed in this spirit. The LOCOMOBILE COMPANY of America MAKERS OF FINE MOTOR CARS {O18 a ya sa ing ro We ew a wo NTO ew) Or <i —— mM 14 Ba Bi LE Ba ON BB Bt 0 Wi 011 64 By. BAL i BBL OAL OOO BLOAT BON ON On OO A OH OB B03 7 ON BWW ONT BB 60 LO WT PETER J. CAREY, PRINTER comicbooks.com