Life, 1915-12-23 · page 5 of 40
Life — December 23, 1915 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. The right side features a Maillard holiday advertisement for French luxury goods (chocolates, bonbons, toys, ornaments) available at their Fifth Avenue location in New York. The left side contains a **copyright warning** from Life Publishing Company and a small cartoon labeled "Fractured Proverbs" showing two figures with the captions "Enough is as good as a feast" and "The more the merries." This appears to be a light visual pun rather than political commentary—a whimsical take on familiar sayings, using the characters' positions or expressions for humor. The page is primarily commercial in nature, with minimal satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright WARNING During the past we have found that many busi- ness houses and publications have used Lire’s illus- trations, sketches and cover drawings as their own. This notice is to inform offenders that where we have instituted suits for copyright infringement we have not lost a single case. In a great many instances, however, we have been asked by the offenders to accept their assurance that they did not use our material deliberately, and to discontinue suit. We have been told, for example, that the material was used by their staff artists, without their knowledge or consent; or that they did not think we would object; or that it was used to advertise the product of a manufacturer who is an advertiser in Lire, and so on—a variety of ex- cuses which in no way relieve an infringer from responsibility. The copyright law is intended to protect a pub- lisher against the stealing of matter which has cost him time and money to secure, and the exercise of careful judgment to select for publication; it is as fundamental a law and as easily understood as the law against ordinary theft and robbery, and we do not feel that we should be asked to consider, nor to accept, any excuses when our published material is stolen from us, any more than we should, if it were an ordinary theft. Hereafter, any infringements of Lire’s copyright which come to our notice, will be turned over to Lire’s attorney for settlement, and no one connected with Lire will enter into any correspondence rela- tive thereto. The settlement will be entirely in the hands of our attorney and any correspondence on the subject which may be addressed to Lire will be turned over to him. Lire Pusiisuinc Company. To Our Readers: If readers of Lire will bring to our attention the use by others in advertising or in editorial columns of any picture from Lire we shall appreciate their cooperation in our effort to check copyright infringe- ment. “ENOUGH IS AS COOD AS A ““THE MORE THE MERRIER’? FEAS:?? zg Holiday display of Maillard’s exclusive importations—dainty, artistic, original. French Bonbonnieres, Novelties, Toys, Christmas Tree Or- naments, Favors. Your purchases will be packed ready for safe delivery and shipped to any address, on réquest, Mail orders given prompt and careful attention. BON-BONS CHOCOLATES ICE CREAMS FANCY CAKES Afternoon Tea in the Lunch- eon Restaurant, three to six Fifth Ave. at 35th Street | New York comicbooks.com