Life, 1915-12-16 · page 43 of 44
Life — December 16, 1915 — page 43: what you’re looking at
What you’re looking at
This is a product advertisement for silk stockings, not political satire. It depicts an elegantly dressed couple in formal attire—a woman in white and a man in black tuxedo—posed playfully on a ladder beneath mistletoe, suggesting romance and Christmas gift-giving. The ad's pitch targets holiday shoppers: silk stockings make ideal gifts across all demographics (men's, women's, children's sizes at varying price points). The emphasis on "beautiful holiday boxes without advertising" suggests premium presentation—gifts wrapped tastefully for giving. The woman's lifted leg and mistletoe setting evoke flirtation and intimacy, marketing hosiery as a luxurious, somewhat suggestive gift. "Made in U.S.A." emphasizes domestic manufacturing by Phoenix Knitting Works in Milwaukee, a sales point during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In beautiful holiday boxes without adver- tising upon them. Everyone on your gift list will appreci- atea box con- taining one, two or four Pairs. Men’s, 50c to $6 box Women’s, 75c to $8 box Infants’ and Children’s, 50c to $2 box “Made in U.S. A.” by the Phoenix Knitting Works, Milwaukee comicbooks.com