Life, 1915-12-09 · page 8 of 48
Life — December 9, 1915 — page 8: what you’re looking at
What you’re looking at
This page is **advertising, not satire or editorial content**. It's an announcement by the White Company promoting their participation in the sixth Annual Automobile Salon at Hotel Astor in New York (January 3-8, dates unclear from context). The ad emphasizes that White Cars will be displayed in refined, leisurely surroundings at the Automobile Salon—superior to the crowded conditions at the Grand Central Palace. It highlights the cars' custom design and high quality. The only visual element besides decorative borders is the White Company's logo at bottom. This represents early 1900s automotive marketing targeting wealthy consumers seeking luxury vehicles. No political or satirical content is present—it's straightforward commercial advertising in a magazine known for humor elsewhere.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHITE COMPANY PHUVOMMICCS Its participation in the sixth Annual Exhibit of the Automobile Salon, to be held in the ballroom of Hotel Astor, New York, from January third to eighth. AN EXTRAORDINARY EXHIBIT Of White Cars will be made amid surroundings which will enable a more leisurely and less promiscuous inspec- tion than can be enjoyed at the Grand Central Palace. THE AUTOMOBILE SALON Is, moreover, the appropriate environment for White Cars, whose custom design and individual appointments are in keeping with the fine motor car productions assembled annually at this famous international exhibit. NEW YORK BRANCH Broadway at 62nd Street comicbooks.com