Life, 1915-12-09 · page 45 of 48
Life — December 9, 1915 — page 45: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side - Poetry titled "Wisdom" by Clinton Scollard:** A romantic poem that plays on conventional expectations. The speaker initially suggests a woman lacks classical education (can't discuss Plato, Aristotle, Kant), but then reveals the real "wisdom" lies in her ability to comfort through affection and tenderness—a gentle satire on male intellectual pretension and a celebration of emotional intelligence over academic knowledge. **Right side - Advertisement:** Beech-Nut Packing Company runs a naming contest for a new mealtime drink, offering $100 cash plus product boxes. The beverage contains no caffeine and is made from California fruits and grains. Entrants must suggest original, non-descriptive names (examples given: "Benuco," "Bokay," "Karavan"). The contest closes January 1, 1916. **Bottom:** Unrelated advertisements for playing cards and a humorous excerpt from *Punch* magazine about submarine guns. The page reflects early 20th-century consumer marketing and commercial naming contests, common in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Skeptic: 1 von’T BELIEVE 11's POSSIBLE Wisdom THoucu there is wisdom in her eyes, I question if she’s read her Plato; I'm sure she'd look in wondering wise If I should chance to mention Cato. A Stoic she might deem a bird, And willingly I'd bet a bottle She couldn't quote a single word From out the works of Aristotle. If I said “Kant,” she'd think of “can't.” And puzzle haply half an hour; Spinoza, he might be a plant, As also might be Schopenhauer. And if I spoke of Stuart Mill, She'd give me a doubtful sort of shiver, With marvelment her face would fill, And she'd inquire, “upon what river?” Yet there is wisdom in her eyes, And on her lips what’s more than learning. And when you hear wherein it lies You will agree that I'm discerning. The riddle’s reading is just this: When trouble broods, and care de- presses, She knows the wisdom of a kiss, And all love's little tendernesses! Clinton Scollard. Wanted—a Name! For this New Mealtime Drink $100 in Cash for Best Name Submitted And a Handsome Beech-Nut Variety Box of Our Assorted Products for Each of the 25 Next Best Names Each Special Variety Box (Retail Price $3.25) Contains Following Beech-Nut Products 1 large jar Sliced Bacon, 1 medium jar Sliced Beef, 2 Peanut Butter, 1 Strawberry Jam, 1 Damson Plum Jam, 1 Raspberry Jam, 1 Red Currant Jelly, 1 Grape Jelly, 1 Crab-apple Jelly, 1 Pineapple Preserves, 1 Grapefruit. Marmalade, 1 Oscar's S: 1 Mustard, t %-pint bottle Tomato Catsup, 1 bottle Sauce, 1 Baking Rack and booklets. want a name that will suggest delicious flav aroma and purity. It does not have to be a classi name, but it must not lack refinement. It must be new, not previously used by anyone. A short name, easy to pronounce, easy to read and easy to remember, will probably be given preference in awarding first prize. It should be a name that has possibilities for pictorial illustration and should be euphonious with the name Beech-Nut. This new beverage contains no caffeine or stimulant of any kind. It is a rational meal-time drink, made wholly of California fruits and grains. However, most words which are descriptive of fruits and grains cannot be copyrighted, hence, names submitted should not be descriptive. Some non-descriptive names already suggested-to us are: Beech-Nut Benuco Beech-Nut Hondo Beech-Nut Bokay Beech-Nut A-m-b-e-r C-u-p Beech-Nut Goldenkup Beech-Nut Karavan We would also like opinions from contestants regarding the names already submitted. Which, if any, of the six names listed above appeals most to you? CONTEST CLOSES JANUARY Ist, 1916—— Conpitions: 1. Each contestant limited to three names. 2. Names must be clearly written at the top of a sheet paper with your name and address at bottom, 3. All answers must be at this office by January 1st. 4. This contest is open free to everybody. Address all replies to BEECH-NUT PACKING CO. Contest Department Canajoharie, New York oe Leeoe SEND Ise instames DY HOYLE’ A Docile Gun Ob STo DATE prviciae RULES The Daily Chronicle on the latest CARD GAMES submarine: w SSUEO YEAMLY “Tt will also be equipped with a quick firing gun, which disappears when the vessel is submerged.” This is far the best arrangement; it would never do for it to be left floating where any passerby could pick it up. —Punch, For General Play Ivory of Air-Casbion Finish THE U.S. PLAYING CARD CO.. CINCINNATI.U.S.A For Social Play Gon, Cards, ‘Topfcuns thecrouodonteriatatse St comicbooks.com