Life, 1915-12-02 · page 85 of 100
Life — December 2, 1915 — page 85: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not satire or political commentary. It promotes the Havone cigarette case as a Christmas gift for smokers. The ad appeals to 1920s social conventions: owning an elegant cigarette case supposedly confers status and sophistication—giving smokers "an air" when "passing the smokes" socially. The decorative cases shown (sterling silver, gold options) suggest luxury goods marketed to middle-class consumers. The visual elements—striped background, decorative bells and ribbons—are festive Christmas styling typical of period advertising. The phrase "The Largest-selling Cigarette Case" in the header is a marketing claim. **For modern readers:** This reflects an era when cigarette smoking was glamorized and gift-giving centered on tobacco products without health warnings. The emphasis on hand-operated convenience and aesthetic display shows how luxury consumer goods were marketed through aspirational lifestyle appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
all means a Havone Cigarette Case. He will take to it on sight—keep it with him—use it appreciatively a dozen times a day. HAVONE-—the cigarette case that can be taken from the pocket and opened with one hand— cigarettes not tumbling about, broken and mussed —but each standing upright in its own compart- ment. And it gives such an air to “passing the smokes”! Your jeweler should now be showing Havones for Christmas. Make your choice of Sterling Silver-plate, Solid Sterling, 10k. Gold and 14k. Gold—Prices, $3.50 up. If he has not stocked up yet—send us $3.50 and we will mail you direct — either plain or with monogram spot, or one of the all-over patterns. Special offer—with your order, specify what monogram T: that Smoker on your Christmas list—by you wish, and we will engrave it on the case free of charge. | At any rate, send us your name on a post card for one of our handsome catalogues. HAVONE CORPORATION Dept. C. 21-23 Maiden Lane, New York comicbooks.com