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Life, 1915-12-02 · page 82 of 100

Life — December 2, 1915 — page 82: what you’re looking at

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Life — December 2, 1915 — page 82: Life, 1915-12-02

What you’re looking at

This page is primarily **advertising with satirical humor sections**. The main content includes: **The Cartoons/Humor:** Four brief comic exchanges satirizing social absurdities: - A young officer casually mentioning his regiment has "a battle on for the week-end" (mocking British understatement about WWI) - A boy whistling while paging a French poodle, claiming he's "obeying orders" (absurdist humor) - Two men discussing lending/borrowing habits - Rural characters discussing a telegram arrival (suggesting news of young men enlisting for "the front") These reflect *Life* magazine's satirical tradition of mocking contemporary society—here, wartime attitudes and class pretensions. **The Advertisements:** The bulk of the page advertises luxury goods (Hansen Gloves, Gordon's Dry Gin, Wilson Whiskey, Sandeman's Port) positioned as quality gifts. Notably, alcohol advertising dominates, promoting "moderation" while selling premium spirits—a pitch to affluent readers during Prohibition debates. The page captures early 20th-century *Life*: mixing gentle social satire with upscale consumer marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

1110 OUR. FOOLISH! CONTEMPORARIES | Rory Correct Dress for Men Youtnrut Orricer: You really must send my new breeches to-day. I'm off to France tomorrow, and I believe my reg- iment has a battle on for the week-end. —London Punch. ‘THERE is intimacy about 0 pair of ploves that carries an appeal both practical and senti- mental, And there is special value in the gift of a Hansen, 102W Detroit St. Sliced Oranges with a dash of Abbott's Ditters are appetiz ing and hoalthful. Sample of bitters by inal), 5 ets. In stamps C. W, Abbott & Co., Baltimore, Md. Obeying Orders Manacer or Bettevue-Stratrorp: Boy, stop whistling in the hall! Bettnoy: Merely obeying orders, sir. 1 am_paging madame’s French poodle. —Punch Bowl, GORDON’S DRY GIN is av unchanged prices. Shipments ble everywhere at tinue normally. “You and Grump seem to get along pretty well?” “Yes. You see, he never borrows any- thing but trouble, and that's all I ever have to lend.” —Boston Transcript. GORDON’S DRY GIN—Distilled in London— shipped to all parts of the world. The American traveler will. find it in Canada, Japan, China, Tn South America, Cuba, West Indies—everywhere. HANSEN GLOVES The Gift With the Personal Touch the glove of individual service, Make this a “Glove Christmas.” Send one pair or an assortment. Free book shows many styles, If yourdealeris not suppli O. C. Hansen Manufacturing Co. Milwaukee, Wis. If we could spell the foundation of most successful careers it would read—moderation. It is because we make a wonder- fully mild and mellow whiskey for the moderate man that we have been successful in business for nearly one hundred years. Wilson—Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks. Address Wilson, 13 E. 31st St, N.Y. That's All! Unique Holiday Gift—Calendar and Pencil Combined it. eatchiest, miowt useful pencil ever devised. The elip eon. aterchangeable anacal calendars, An ideal pocket ron Itmakes aepleodid = ADVE friends or customers RIG INDUCEMENTS ¥ 1. MARUI & COMPANY, Department L, 33 BROADWAY Sampte (by mai), highly nickel plated. 2e each. Heavy sterting silver $1.35 cach. Puily geararteed.” Write for special quantity quotation. TIGERS: Your be effectively imprinted on the metal, rT , write, Postmaster: No, not much doin’ in taown. Did ye hear erbout Lem Hug- gins gittin’ a telegram? Farser: Not Lem? Postmaster: Yes, Lem. Farner: By cricky! It beats all ther way the young fellers are forgin’ ter the front. —Chicago News. GORDON’'S DRY GIN was awarded the Gras! Prix at the Panama-Pacific Exposition. “ How do you sell your music?” “We sell piano music by the pound and organ music by the choir.” —Columbia Jester. SANDEMAN’S_ Port and Sherry—Five Str | Sherry and Five Cross Port—for the gentlemen wt | discriminate. “ How goes it, neighbor?” “Oh, I've pain in my head, my stomach is troubling me, my heart is weak, and my are in bad shape—and I don’t feel Dorfbarbier. BACARDI Makes The Perfect Cocktail, Rickey or Highball, Try we Where was Magna Charta signed? At the bottom !—Princeton Tiger. The fine Clarets and Sauternes of Mess BARTON & GUESTIER, Bordeaux, are availabe for the Holiday. Season through all princip: “ veyors of the United States, at moderate prices | St. Julien, Pontét Canét, Sauterne, Haut . Chateau Yquem.