Life, 1915-12-02 · page 78 of 100
Life — December 2, 1915 — page 78: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not political satire. The page shows four photographs at the top labeled "FOR HIM," "FOR HUBBY," "FOR FATHER," and "FOR CHUM"—depicting couples and men with what appear to be Tuxedo tobacco products, establishing gift-giving scenarios. The advertisement promotes Tuxedo pipe tobacco as an ideal 90-cent Christmas gift, emphasizing it's "the mildest, most fragrant tobacco" and claiming more were given last Christmas than any other branded item. The text uses sentimental language about Christmas spirit and "good will to all men" to market smoking as a thoughtful present. This reflects early 20th-century attitudes when tobacco gifting was socially acceptable and marketed directly to male recipients as sophisticated and comforting. The ornamental holly decoration reinforces the holiday sales pitch. **Modern readers should note:** This represents a now-shocking era when tobacco companies freely advertised consumer products in mainstream publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*CHRISTMAS LIFE: FOR HIM FOR HUBBY For90c A crystal glass humidor jar containing one pound of Tuxedo, the mildest, most fragrant tobacco. At every store where tobacco products are sold. The spirit of Christmas is the spirit of Cheerfulness and Good Will to Men— and shat is the Tuxedo spirit. That is why a Christmas Jar of Tuxedo will win a Acartier welcome and a higher appreciation than many gifts that cost ten times as much. ‘Tuxedo gets to the inner man—soothes him, cheers him, comforts him and fills him with Good Will to all men—and to the giver in particular. Last Christmas more Jars of Tuxedo were given to men throughout the United States than any other single trade-marked article! Because Americans are learning to make suitable gifts at Christmas Time— and learning that Tuxedo is the best gift of all for a wan. Tuxedo is the mildest, pleasantest pipe tobacco in the world—made absolutely non-biting and delightfully mellow by the original ‘“Tuxedo Process’ that has never been successfully imitated. fine Actual Sige You Can Get the Ideal Gift for Every Man Tuxedo is sold every- where—but if by any chance you cannot obtain the Christmas Jar of Tuxedo at your store, send us your dealer’s name and 90c, and we will send a jar to you or to any address in the United States you desire, all charges paid. Last Christmas the demand for Tuxedo humidor jars was so great that the supply of many dealers was exhausted, and thousands of people were disappointed. now. He will be glad to set your jar aside for you until Christmas. holly, ribbon and Christmas Card, and packed in a handsome 90c carton, for sending by mail or messenger; price complete, In Glass Humidors, 50c and 90c In Curved Pocket Tin, - + 10c In Tin Humidors, 40c and 80c In Moisture-Proof Cloth Pouch, 5c The safe plan is to place your order with your dealer This Tuxedo Christmas Humidor Jar is beautifully decorated with TUXEDO IS SOLD IN MANY CONVENIENT SIZES THE AMERICAN TOBACCO COMPANY, 111 Fifth Avenue, New York