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Life, 1915-12-02 · page 15 of 100

Life — December 2, 1915 — page 15: what you’re looking at

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Life — December 2, 1915 — page 15: Life, 1915-12-02

What you’re looking at

This page is primarily a **commercial advertisement** for Franklin Simon & Co., a Fifth Avenue department store, featuring Pure Thread Silk Hosiery for women and misses at special holiday prices. The left column contains a **satirical dialogue** (by Ellis O. Jones) depicting a character named Mr. Claus being interrogated about his charitable practices—specifically, accusations that he favors wealthy children over poor ones and disrupts family institutions. Mr. Claus defends himself by citing Biblical principles about gift-giving. The satire appears to critique **Santa Claus mythology and class inequality** in gift-giving during the Christmas season, questioning whether the tradition perpetuates favoritism based on wealth. This is vintage Life magazine social commentary wrapped around holiday commerce.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

hat at rat by eption d you at its ly in- and ques- way. rtion First, is it not a matter of fact that you do not exist? A, It is. Q. But is it not also a matter of fact that you let it be understood among certain classes of unsophisti- cated children that- you do exist? A. It is. Q. How do you justify this decep- tion, Mr. Claus? A, It is my object in life to bring the greatest good to the greatest num- ber of my fellow-children, if I may so refer to them. Q. You have been charged, Mr. Claus, with trying to disrupt that most sacred of all human institutions—the family—by unduly worming yourself into the good graces of children and thus alienating their affections from their just and lawful parents. What would you say as to that? A, On advice of counsel, I don’t remember. Q. You are also charged in the indictment, Mr. Claus, with gross and unpardonable favoritism in the be- stowal of your presents; that you are much more liberal with rich children than you are with poor children, some of whom you neglect entirely. What would you say on that point? A, It is true, Mr. Chairman; but in self-defense I would plead my re- ligion. My religion will not let me do otherwise. Q. Please explain, Mr. Claus. Your answer is not sufficiently clear. A, I mean that I distribute my gifts according to the Biblical injunc- tion which plainly says: “To them that hath shall be given, and from them that hath not shall be taken away, aye, even that which they hath Q. Do you think you have given the quotation correctly? A, Probably not. It is a long time since I went to Sunday-school. It is not being done in our set nowadays. Q. Then, do you wish to give this commission the impression that you are a perfectly upright, honorable, sincere and noble person at all times? A. 1 do, most emphatically, Mr. airman, Q. Very well, Mr. Claus. You are excused, Ellis O. Jones. c Unctz Swapracit had held down the job of pumping the organ at the First Presbyterian Church for a score of years. \ new organist had come, and a member of the church asked Uncle Shadrach what he thought of the new-comer. “ Well, answered Uncle Shadrach, “Ah wan’ to brag, but Ah kin pump mo’ pieces ‘n he kin play, sah.""—Argonaut, loar Franklin Simon & Co, Fifth Avenue, 37th and 38th Sts, New York Suitable Holiday Gifts Pure Thread Silk Hosiery For Women and_ Misses At Special Prices 4. Pure Thread 7 $ Silk Hose, in white, gold, silver, black, navy, Quality, in black, bronze and’ all col- bronze ‘or taupe white or pink, ors, to match slip- with white verti- hand-emb'd in pers or gowns, sole cal stripes; also self color, assort- and garter top of white with black ed designs, all isle or silk. stripes, lisle sole weights 3 pair for 2.75 and garter top. 3 pair for 5.70 Special Special ‘Special 95 95 1.95 8. Pure Thread Silk Hose, black 10. Pure Thread Silk Hose, hand-emb’d 12. Openwork Pure Thread Silk with white or white with black clox, black with self or white, also white Hose in black, white and ever stripes, hand-embroidered nov- with self, black,emerald or king blue,plain ing colors, assorted patterns, dow: elty clox to match. or novelty clox, silk or lisle garter top. ble silk heel, toe and garter top. Special 1.45 Special 1.35 VerY *™2"t.” Special 3.95 Mail and Telephone Orders Promptly Filled A new Gift Catalogue illustrating useful gifts, also the latest Winter Fashions At Special Prices, for Women, Misses, Girls, Infants, Men and Boys Mailed out-of-town free upon application comicbooks.com