Life — December 2, 1915 — page 10: what you’re looking at

What you’re looking at

# Christmas Life Magazine Subscription Advertisement This is a Christmas-themed advertisement for *Life* magazine subscriptions, not political satire. A cherub figure holds a placard reading "Life is coming to you for...with Christmas greetings from." The ad offers tiered subscription rates: one friend costs $5/year, two friends $10/year, three friends $15/year. The accompanying text jokes that "the more friends you have, the less you don't save"—a lighthearted dig at the economics of group subscriptions. The pitch emphasizes that *Life* "never cuts its rates," encouraging readers to send money to multiple friends as gift subscriptions. The colorful card reproduction is described as printed on "heavy cardboard" for durability as a Christmas keepsake. This is straightforward commercial advertising rather than editorial content or political commentary.