Life, 1915-11-25 · page 6 of 44
Life — November 25, 1915 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **Christmas gift advertisement** for LIFE magazine subscriptions, not political satire. The cartoon titled "You Forgot Your Life" shows a man gazing upward at an early airplane, holding up a LIFE magazine. The image suggests that readers become so absorbed in following current events through LIFE that they neglect their own lives—a self-aware, humorous critique of the magazine's own power to captivate attention. The advertisement encourages readers to give LIFE subscriptions as Christmas gifts, with the tagline "Obey That Impulse." The messaging plays on the cartoon's joke: give the gift of staying informed and engaged with the world. The early airplane suggests this is from the 1910s-1920s era, when aviation was novel and symbolized modernity and progress—matching LIFE's positioning as the magazine for contemporary readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Do Not Read This If you know of anything better to send your friends as a Christmas present than a subscription to Lire. Fill out the coupon below, enclosing your check for the amount, and we will send your happy friends a handsome Christmas card an- nouncing the gift in time for the holiday, and start the subscriptions Christmas week. Do not delay. Get it off your mind. “You Forgot Your Life’’ Obey That Impulse Lire Pustisninc Company, 17 West Thirty-first Street, New York City: Enclosed please find $ * for which send Christmas cards and enter subscriptions to Lire, beginning with the issue of December 23d (Christmas), the names and addresses of the persons below: Name Street and Number Town and State Name and address of sender. New Names Only ® One year $5.00 (Canadian $5.52 ; Foreign $6.04) which includes premium picture ‘‘Sunset.'” Special offer, $1 for three months (Canadian $1.13; Foreign $1.26). comicbooks.com