Life, 1915-11-25 · page 2 of 44
Life — November 25, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Vanity Fair magazine**, not political satire. The central image shows a Vanity Fair cover from December featuring an elegantly dressed woman and a military officer in formal attire—likely depicting high society entertainment and romance. The ads promote two offers: a six-month subscription for one dollar and a pitch emphasizing "Dollar Diplomacy"—using affordable entertainment (theater tickets, novels) as social advancement. The copy promises Vanity Fair will transform readers "from a social half portion into a regular Class A human being" by providing gossip about opera, paintings, metropolitan celebrities, and sports. This reflects **1910s-era aspirational marketing**, targeting middle-class readers seeking entry into upper-class social circles through magazine consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
.ed every Tharwhy. Anau! Subscription Kotered at the Post Office at New York, N, Y.. a8 Second Class Mall Mtr, sv Estered as Second Cliss Matter at the Post Ortce Department, Cans ‘nee in England, Sarpence, Copyright ta Englaed and the British Possestont A New Kind of Magazine Special Offer Six Months for One Dollar * ° ! Vanity Fair costs 25 cents a number or Try a Little Dollar Diplomacy ° $3 a year. Tear off and send in the You think nothing—in your poor deluded way—of paying Coupon below and you can have a six $2 for a theatre ticket or $1.35 for a new novel. But you months’ trial subscription for One Dollar can secure for $1 (half the cost of a single theatre ticket and less than the cost of a single novel) an entire winter of VAN- ITY FAIR, and with it more entertainment than you could derive from dozens of plays or a shelf full of modern novels. VANITY FAIR mirrors picturesquely the entertainment side of life,—the most talked of and most successful of all the new magazines. WANITY FAIR will chaperon yeu in a box at the opera, show you the most talked of paintings and sculptures; take you behind the scenes at the theatres; tell you what to talk about at dinners and dances; present you to all the metropolitan celebrities; give you a dash of golf and hockey and tennis and football; accelerate the pulse of your brain; in short, transform you from a social half portion into a regular Class A human being. CONDE NAST, Publisher FRANK CROWNINSHIELD, Editor comicbooks.com