Life — November 18, 1915 — page 7: what you’re looking at

What you’re looking at

# Life Magazine Page Analysis This page contains two brief satirical dialogues labeled "Business" and "Always Two." **"Business"** depicts a company president defending inflated profits on war orders, claiming they're "selling lots of stock at ten times what it's worth." The satire targets wartime profiteering—corporations exploiting government military contracts to artificially inflate stock prices and enrich shareholders while claiming patriotic service. **"Always Two"** shows Mrs. Willis struggling with gift-giving etiquette, wanting to give presents only to people she likes while avoiding obligatory gifts to those she dislikes. The joke satirizes social hypocrisy and the burden of maintaining appearances through unwanted gift obligations. Both vignettes mock dishonesty in business and social conventions—one economic, one social.