Life, 1915-11-18 · page 38 of 52
Life — November 18, 1915 — page 38: what you’re looking at
What you’re looking at
This page contains two distinct pieces of satire: **Left side:** A Cascade whisky advertisement with a humorous accompanying illustration labeled "Not Guilty." The ad uses an evocative landscape image to sell the product's "mellowness." **Right side:** Two satirical pieces: 1. **"Momentous Decisions"** lists trivial, mundane choices men face daily—from underwear timing to how much to tip waiters to marital financial negotiations. The satire mocks how men agonize over petty matters. 2. **"Our Latest Reproach"** sarcastically critiques the Panama Canal's poor condition, suggesting it's so filthy it should be covered with a sheet. It references Goethals (the canal's chief engineer) attempting reforms "from the bottom up"—implying systemic corruption or mismanagement. The joke suggests the canal project, despite being a modern engineering marvel, had become a source of embarrassment for American competence and management. The bottom cartoon depicts a child refusing to kiss an aunt, satirizing stubborn childhood behavior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It takes Nature ages to make a mellow land- scape—ithas taken Nature and age to make Cascade's mellowness. Original Bottling Aas Old Gold Label Geo. A. DICKEL & Co. Distillers NASHVILLE, TENN. ou Copr, Life Pub. Co. Not GuiLty Printed in fud/ cofr on fine Bristol board, size 12 x 16. PRICE 25 CENTS Sent prepaid on receipt of remittance. LIFE PUBLISHINGXCOMPANY, 17 West 31st Street, New York City Momentous Decisions That each man must make for himself. \WHEN to put on his winter underwear. When to take it off. Whether or not to write a letter to the New York Times. Whether or not he'd look well in knickerbockers. “Scotch or rye, sir?” Just what the trouble with his game is. Whether or not to learn the words to the Star Spangled Banner or to let it go at “Oh, say can you see tra-la-la- la-la—” Whether or not to introduce Boggs to his wife. Whether or not to admit he's getting bald. What percentage of the bill to tip the waiter. Whether or not to carry a stick outside of New York. What. operation to select from the assortment offered by his ‘physician. Whether to give his wife one-fifth, one-third, or one- half of the amount she asks for. Our Latest Reproach ET a sheet and walk backward with averted eyes, and drop it over the Panama Canal. It is a pity for it to get so full, but its habits have never been dependable. Goethals has his coat off and is out to reform it from the bottom up. “FRANKIE, AREN'T YOU COMING IN TO KISS AUNTIE?” “IT IS NO USE, MOTHER, SHE WON'T STAY KISSED.” avera quali minir servic effect Yo paym to ha the s have comicbooks.com