Life, 1915-11-11 · page 39 of 44
Life — November 11, 1915 — page 39: what you’re looking at
What you’re looking at
This page contains several distinct advertisements and a satirical piece, typical of *Life* magazine's early 20th-century format. **"Consoling Remarks"** (left column) is a humorous sketch satirizing the annoying behavior of backseat observers while someone changes a car tire. The "consoling remarks" are actually patronizing, intrusive comments that mock both the observer's fake helpfulness and the driver's frustration. The joke targets the social awkwardness of well-meaning bystanders who make manual labor worse through constant commentary. **Main advertisement** (right) promotes Beech-Nut Oscar's Sauce, claiming it was originally made exclusively by "Oscar of the Waldorf" for elite diners and is now commercially available. This appeals to aspirational consumers wanting to serve upscale cuisine at home. **Other ads** include the A-A-Vantine catalog (Oriental goods), Hotel Bossert (Brooklyn Heights lodging), and King George IV whiskey. The page demonstrates *Life*'s mix of satirical social commentary alongside luxury product advertising targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AT ical peor Catalog Is Ready | WRITE for your free copy Contains 120 pages of tive and unique Oriental many in actual colors. | ing kimonos, event added robes for men and | bags, Oriental | ts veel eoveltin’ brosa nese toweling, -A-A-VANTINE-8-CO-Inc- Fifth Avenue & 39th Street. New York The Largest Orient Sere In Toe World. “Futahiohad 1864 Consoling Remarks Made While You Are Putting on a New Tire “C)H, no; I don’t mind stopping, not a bit. It is such a pleasant change, you know.” “You don’t mind our watching, I hope? It makes some men so nervous.” “It's always fun to see others work.” “Tf I could help, dear boy, I'd be 8! to.” Why, you're quite mechanical, aren't you?” = “Ts it as hard to do as it looks?” “T don’t wonder you get red in the face. That's a heavy car to lift!" “Ooh! It must be horrid to get one’s hands so dirty. Why is there always so much black grease about an auto?” “Exeuse me, but our chauffeur Bossert A transient—residential hotel of charm and comfort on aristocratic Brooklyn Heights overlooking New York harbor. MONTAGUE-HICKS-REMSEN STREETS BROOKLYN Fish, Oysters Lobsters Crabs and Hot and Cold Meats OR years, only a favored few had the fortune to know Oscar’s Sauce, save by reputation—for Oscar of the Waldorf prepared it only when serving his personal friends. The piquant sauce became famous, and at his solicitation, it has been added to the Beech-Nut Deli- cacies. Now bon vivants everywhere can be served this celebrated relish. For your own private table or for your club Beech- Nut Oscar’s Sauce can be procured from most good provisioners. Makers of America’s Most Famous Bacon—Beech-Nut Bacon BEECH-NUT PACKING COMPANY CANAJOHARIE, N. Y. Send 10.centa in stamps for the newest most fascinating game—"*Going to ket" amusing and instructive and eure to interest the whole family. unesasuseUseeeusenanavucacarennutscenvosoenennviaaresnenite ays loosens those screws first.” “Is this the wrench you're looking for?” “Why do you have so many queer tools?” “Now, what can you do if you get a blow-out in this one?” “Well, 1 never supposed that yor could do a thing like that.” “Would it have happened if the tire hadn't been so old?” “Hooray! You've done it—at last.” eof THE HYPHENATED DOG comicbooks.com