Life, 1915-11-11 · page 2 of 44
Life — November 11, 1915 — page 2: what you’re looking at
What you’re looking at
# Willys-Knight Automobile Advertisement This is primarily an **advertisement**, not political satire. It promotes the Willys-Knight automobile, priced at $1750, marketed as "An Unusual Car—An Unusual Price." The ad emphasizes the car's distinctive sliding sleeve valve motor, claimed to be used by "leading foreign producers" and the "Royal Families and the Nobility of Europe." The illustration shows a wealthy, elegantly dressed woman in fashionable 1920s attire standing beside the vehicle, suggesting luxury and sophistication as selling points. The copy contrasts two prices ($1500 and $1095), likely representing different models. The "Catalog on request" line and manufacturer information (Willys-Overland Company, Toledo, Ohio) confirm this is straightforward commercial marketing rather than political commentary.