Life — November 11, 1915 — page 11: what you’re looking at

What you’re looking at

# Explanation of This Life Magazine Page The top cartoon satirizes Prohibition-era hypocrisy. A husband (labeled "Husband of Prohibitionist") suggests splitting "a bottle of grape-juice" on their anniversary—a transparent euphemism, since grape juice was commonly fermented into illegal alcohol during Prohibition. The joke mocks prohibitionists who publicly supported alcohol bans while privately breaking the law. Below, "Faith and Works" discusses John D. Rockefeller Jr.'s Colorado investments. The article notes he's received no financial return despite fourteen years of investment, yet maintains "faith" in something yielding no "cash return." The accompanying sketch titled "A Eugenic Courtship" (depicting couples) appears to illustrate his philanthropic rather than profit-driven interests—contrasting his altruism against typical wealthy industrialists' purely financial motivations.