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Life, 1915-11-04 · page 50 of 56

Life — November 4, 1915 — page 50: what you’re looking at

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Life — November 4, 1915 — page 50: Life, 1915-11-04

What you’re looking at

**"A Doubtful Reform"** (top left): This satirical editorial argues *against* requiring journalists to be certified/licensed. The writer sarcastically questions whether making newspapers "more truthful" is actually desirable—suggesting that the public's appetite for sensational, false news is so ingrained in American culture that enforcing truth-telling would undermine a fundamental pleasure citizens expect from their papers. The satire implies newspapers profit from lies and that readers prefer fiction to facts. The rest of the page consists primarily of **advertisements**: a Vogue magazine promotion featuring fashionable winter clothing, and a Mark Twain book collection offer. These are not satirical content but standard period advertising using celebrity endorsement (Twain) and lifestyle appeals typical of early 20th-century magazines.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Doubtful Reform HE first step in placing newspapers under government control is suggested by Mr. Talcott Williams of the Pulitzer School of Journalism, who thinks before young men are allowed to become reporters they should undergo a state examination. Under this scheme reporters, like chemists, will have to have diplomas and cer- tificates before they are allowed to compound their news prescriptions. Will this tend to make the newspapers more truthful? We do not know. But if it should have this tendency, ought it not to be regarded by our people with surprise and alarm? The principal mental stimulus and pleasure of millions is to surfeit themselves on news that is not so. And their appetites grow with what they feed on. If all this is to be changed, is not one of the boasted bulwarks of our civilization likely to be shattered? The Winter Fashions- NUMBER OF discusses more thoroughly than usual the com- lete Winter costume; showing the mode in its inter culmination—the charming models smart couturiers evolve for their private clientele. Its pages are crowded with illustrationsand descrip- tions of the smartest Winter gowns, suits, hats, furs, veils, and the smaller wardrobe accessories which either make or mar the finished costume. Vogue is a beautifully illustrated magazine; the acknowledged authority on what is worn by well-dressed American women. $2 Invested in Vogue Will Save You $200 The gown you buy and never wear is the really SPECIAL OFFER expensive gown! Gloves, boots, hats, that miss Send in the Coupon below with being exactly what you want, are the ones that S2 and we will send you with cost more than you can afford. Sr come gments & co jade the Why take chances again this year when by sim- your subscription for Twelveaddi- ply sending in the coupon, and at your conven- Sonal oumbers begining with the ience paying $2—a tiny fraction of the loss on a ena este: aE more single ill-chosen hat or gown—you can insure the money, and your subscription correctness of your whole wardrobe? will thea ap the Vanity lumber and continue theeschout te nos The Numbers which Follow elevennumbers,twelve Vogue is published twice a month, on the first and on the numbers in all. fifteenth, and is sold everywhere at 25 cents a copy. The numbers which follow the Winter Fashions Nomber include the Vanity Nomber (November 15) replete with those graceful touches which make the smart woman smart and t telling where to get them and how to use them, and then (on December 1) THE CHRISTMAS GIFTS NUMBER said to be the ap or 4,’s., most successful Christmas idea issued by any magazine in 4 i bins the world, Every number of Vogue is a special number "USO Sy Meg ®, adapted to the season and meeting the immediate require- 8 ments of women who desire distinction in dress; women whose homes are artistically furnished and whose enter- tainments are fashionably unique. VOGUE, 443 Fourth Avenue, New York * CONDE NAST, Publisher. The Reason Every One who has a set of MARK TWAIN'S WORKS would not, under any circumstances part with any of the books. He is immediately taken into the household and made an honored and cher- ished member of it. No other writer of this or all time is 80 eagerly “adopted” by the family without a dissenting voice being raised against him by the family council. Mark Twain, truly is the one writer whose works appeal to father, mother, son, daugh- ter—no matter what age. ‘He is “Your Mark Twain" the moment you have him in your library —he is “Your Mark Twain" the instant you read one of his books. No wonder, then, it is the ambition of every American to own a uniform set of his writings. Mark Twain 14, Price The price will never be less. It can never be less. There will be another edition at a higher price. Now the price is only $1.00 per volume for the twenty-five volumes, containing everything that is in the most expensive set (170 stories, essays, sketches, reat books of fiction, famous books of travel). Now you pay only $2.00 monthly—less than $.07 daily. Now you also ob- tain a year's subscription to Harper's Magazine. If you haven't Mark Twain's works, why delay and pay more? Send for the 25 volumes the Harper Way, at our expense, to examine for ten re's a coupon below awaiting your signature to bring your set to you. You risk nothing by sending it, for if you do not like the books, just send them back “collect.” Send no money." You pay caly $1.00 after examination, if satisfied, and t $2.00 monthly for 12 months. Sign the coupon for your MARK TWAIN and BE HAPPY! NOW is the most favorable time to send for YOUR MARK TWAIN! HARPER & BROTH. few York City. Send prepaid MARK TWAIN'S WORKS, twenty five vou cloth binding, and enter my name as a subscriber for one yee! (2 Hagrer’s MAGAZINE, under the terms of your offer. I may rvisia the set for ten days, and then if 1 do net care for the books 1 wil return them at your expense and you will cancel the subscriptica tothe Macazine. If I keep the books I will remit $1.00 3 209 $2.00 a month until the full price of the books and the MAGaziNt, $25.00 has been paid. Signature Send books to. ee ‘ A portiolio describing our Standard Sets will be sent upon request ticul heen that brow jure Bros had “] comicbooks.com