Life — October 28, 1915 — page 8: what you’re looking at

What you’re looking at

# Analysis This is a **luxury automobile advertisement**, not satire or political commentary. The Locomobile Company of America marketed their vehicles as premium products for wealthy owners. The ad emphasizes exclusivity and permanence: Locomobile owners needn't worry about their cars losing value through design changes or depreciation. The text promises that quality—not quantity—is the company's "past, present, and future policy." The illustration shows an elegant automobile with well-dressed passengers and pedestrians in what appears to be a park or countryside setting, reinforcing the car's association with refinement and leisure. This reflects early 1900s automotive marketing targeting the affluent class, emphasizing craftsmanship and investment value rather than practical transportation features.