Life, 1915-10-28 · page 8 of 52
Life — October 28, 1915 — page 8: what you’re looking at
What you’re looking at
This is a **luxury automobile advertisement**, not satire or political commentary. The Locomobile Company of America marketed their vehicles as premium products for wealthy owners. The ad emphasizes exclusivity and permanence: Locomobile owners needn't worry about their cars losing value through design changes or depreciation. The text promises that quality—not quantity—is the company's "past, present, and future policy." The illustration shows an elegant automobile with well-dressed passengers and pedestrians in what appears to be a park or countryside setting, reinforcing the car's association with refinement and leisure. This reflects early 1900s automotive marketing targeting the affluent class, emphasizing craftsmanship and investment value rather than practical transportation features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The LOCOMOBILE and The Locomobile provides the most luxurious and the safest means of getting about. In addition to this it yields a satisfaction that is apart from any material consideration—that comfortable feeling one always has who owns the very best. The owner of a Locomobile esteems it not only because of what it does, but perhaps even more for what it is and will be. ‘The family that owns Locomobiles knows that quality instead of quantity is a past, present, and future policy of the Company. The Locomobile owner has the satisfaction of knowing that the car will always be a high quality car, an expensive car, the car of cars to own. He knows the price will not diminish, may even increase. He knows his car will not depreciate because of radical changes in the design, price, or quality of the Locomobiles that are to be. The LOCOMOBILE COMPANY of America MAKERS OF FINE MOTOR CARS comicbooks.com