Life, 1915-10-28 · page 41 of 52
Life — October 28, 1915 — page 41: what you’re looking at
What you’re looking at
This page contains **two separate advertisements**, not political cartoons. **Left side:** A perfume ad for "Lilas de Rigaud" by the Mary Garden Perfume company, featuring a romantic photograph of a woman with lilacs. The copy claims it's "the only lilac true to nature" and lists extract, toilet water, face and talcum powders. **Right side:** A Kelly-Springfield Tire Company advertisement emphasizing quality over cost-cutting. The ad argues that their tires, though more expensive upfront ("dearer to buy"), save money long-term through superior mileage ("cheaper to use"). It includes a small game offer ("Going to Market") redeemable for ten cents in stamps. Both ads reflect early 20th-century marketing strategies: the perfume ad appeals to romantic femininity and natural beauty, while the tire ad positions premium pricing as a mark of superior craftsmanship—a common pitch when mass production was still new and consumers questioned whether machines could match hand-made quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dearer to Buy—Cheaper to Use FEY things are made by ma- chinery because they can be made better that way—rather be- cause-they can be made cheaper. Kellly- Springfield automobile tires are made slowly and carefully by hand because we are more interested in making good tires than in what they cost to make. Kelly-Springfield Tires are dearer to buy but cheaper to use. It all comes out in the mileage. Kelly-Springfield Tire Co. Akron, Ohio Dept. A . | Branches in all principal cities Sort Kelly The only lilac true to nature. 9 Tire Company Have You Played Broadway & 57th St, E ilet Water, F nd Tal | ass Tos ani slim Povieess “Going to Market’’ New York City < | "s i i esti p I af t ts i of grown-ups. Sent for ten nme, the new Exme, Going to MARY GARDEN PERFUME cents in stamps if you Market f use this coupon:— Name -.oeeeo-- ame, Address _— _ comicbooks.com