Life, 1915-10-28 · page 35 of 52
Life — October 28, 1915 — page 35: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes "Nobby Tread" tires made by United States Tires. The ad claims that Nobby Tread tires, engineered to last 5,000 miles, consistently deliver "bonus miles"—users report achieving 8,000, 10,000, or even 12,000 miles. The advertisement emphasizes this as superior value: drivers pay for one standard lifespan but get significantly more actual mileage. The two tire images at top show the distinctive tread pattern. The ad positions Nobby Tread as "the largest selling high-grade anti-skid tires in the world" and explicitly warns: "Do not accept substitutes." The closing paragraph references the Panama-Pacific International Exposition (1915), claiming United States Tires transported thousands of vehicles there while maintaining their original tire quality—a marketing claim suggesting durability and reliability for consumers evaluating tire options during the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gad bal lal eal Bag Nobby Reg. U. S. Pat. Office . Thousands of Bonus Miles The price of the “Nobby Tread,” and the mileage adjustment of the “Nobby Tread” are based upon 5,000 miles to the tire,—but all over the country “Nobby Tread” users are now securing mileage averages of 8,000 Miles 10,000 Miles 12,000 Miles This supreme anti-skid tire properly inflated is constantly giving tremendous excess mileages over and above its extraordinary adjustment basis of 5,000 miles. We want to find and consult with any “Nobby Tread” users who are not securing excess mileage. “Nobby Tread’ Tires EEE SE are today the largest selling high-grade anti-skid tires in the world. “Nobby Tread” Tires are sold by Leading Reliable Dealers. Do not accept substitutes United States Tires Everyone 6 should see the Panama-Pacific International Exposition—the most besatal oe d inspiring the world has ever known. United States Tires have carried thousands ti Exposition and return—with the “‘ original home air’ in the tires. comicbooks.com