Life — October 21, 1915 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not satire or political commentary. The left column contains a brief news item about Thomas St. John Gaffney, a U.S. consul general in Munich, Germany, returning home. The text suggests he should remain neutral "especially in war times"—likely referencing World War I tensions, though the specific context is unclear. Below that is a cruise ship advertisement. The dominant content is a **Whitman's chocolate advertisement** featuring a product box and detailed copy emphasizing nationwide distribution through agents. A small illustration at the top left ("Sir, You Forget Yourself") appears to be unrelated filler, showing a man and woman in period dress—its meaning or source is unclear from this page alone. This is characteristic of *Life*'s mixed editorial-advertising format of the era.