Life, 1915-10-21 · page 43 of 52
Life — October 21, 1915 — page 43: what you’re looking at
What you’re looking at
This Life magazine page combines satirical commentary with period advertising. **"A Word to the Sane"** mocks the complexity of the Rock Island railroad scandal involving financiers Reid and Moore—a Byzantine financial scheme so convoluted that even the *New York Globe* struggled to expose its details. The satire suggests ordinary people should avoid trying to understand Wall Street corruption, as it's deliberately obscured. The cartoons and advertisements below are unrelated to this political commentary. They include a Listerine mouthwash ad and a prominent Sanatogen tonic advertisement (endorsed by over 21,000 physicians). Sanatogen was a nutritional supplement marketed as a cure-all for fatigue and weakness, featuring testimonials from King Edward VII's physician and naturalist John Burroughs. **Context:** The page reflects early 1900s concerns about corporate financial fraud and the era's widespread use of patent medicines and tonics promoted through celebrity endorsements—practices now heavily regulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DEP E A Word to the Sane HOSE who wish to preserve their sanity are advised not to master the intricacies of the Rock Island scandal as conducted by the Mcs: Reid, Moore and other respectable financiers. Never since the dawn of Wall Street was there a more mystical maze of fiscal sinuosities and deviosities leading back and forth through the highways and byways of high finance, low finance and intermediate finance in all its gradations and degradations, and all with the most delicious disregard for stockholders, the public and everybody else but their own exalted and well-beloved sel The New York Globe has been struggling manfully with the story in an effort to show up its infernal details, but whether any real headway has been made or not we forbear to judge. cnmed'n tice aes? | “Will I be hale and hearty as clean as the front surfaces, A citi sa ad io the tooth brush, when I’m old?” Ll STE Ri N e ; If even now—when you should be . (The Safe Antiseptic) k in your prime—the cares and anxieties Listerine cleanses all the surfaces of daily life bring periods of lassitude, the teeth some h cannot be f : reached with the brush, of weariness and cf exhaustion, what of inet Kistestoc on teteck brveh thee your health in the future? How can you Listerine. Thisisaconven- hope to have the vigor of youthful tent “and scleatifc way te ri F 1d prevent mouth acids, and yane: many hal Avoid substitutes; refuse men who enjoy life so thoroughly, if imitations in ordinary med- i you neglect to make good the over-draughts icine bottles. Demand the genuine Listerine in original i on your body and nerve strength? Dackages— brown wrapper ' Were Sold eter: ‘Thousands of your fellow men and women have : , found the answer in Sanalogen. For making 15e—25e—S0c—$1.00 good the over-draughts upon nerves and vitality Made and Owned in America and for rebuilding waning strength, Sanatogen is used by physicians the world over, with results Lambert Pharmacal Co. ff | that have prompted more than 21,000 of them to St. Louis, Mi rh write letters of hearty commendation. Toronto, Canada For Sanatogen is a pure, natural food-tonic— not a medicine—is as harmless to the old as to the young—just concentrated material for build- “ ” ing and conserving strength and vitality. That ¢ “ German-American” Read explains, for instance, why Dr. Ernest Ott, late “German” King Edward's private physician, wrote: T was Mr. Bernard Ridder who said ag Leaze heen wren Senescers foresees at the loan-protest mass meeting in These results have been notably good ia the New York: to build up the secoethe to stimulate bodily functions, and to improve the circulation of Let all of us who are bank deposi- the blood.” tors withdraw our money from banks And there are hundreds of famous laymen in dominated by J. P. Morgan, the Brit- the forefront of public life who praise Sanatogen ish fiscal agent. as a giver of new strength and vitality. For ex- Let us start a great German- ample, John Burroughs, the venerable naturalist American bank, national in scope. and author, wrote: We are able to initiate any institu- “Lam sure | have been greatly benefited by tion that will help to build up Ger- Sanatogen. My sleep it ‘cent. better *, F3 ri than it was a year ago, end my man-American interests in this city Strength are much improved. d try. altel) When Sanatogen has helped so In the last paragraph above the word many, youcan begin to realize what “American” twice appears. Readers will wonderful help it offers you in : , : keeping ‘hale and hearty.” notice that in each case it may be Ccckeseatecli byamed A omitted without at all affecting the ahogen beetle god ee sense. Grand Prize, International Congress o! | jedicine, London, 1913 Witte: Paw, what is diplomacy? Paw: Diplomacy is using soft soap ENDORSED BY OVER 21,000 PHYSICIANS A country convert, full of zeal, in his Sen N first praper-meeting remarks, offered him- self for service; “ Iiam:ready to:do:any: for “The Art of Living,” a charming little book by Richard Le Gallienne, the popular poet-author, touching on the Lord asks of me,” said he, “so Sanatogen’s kindly help and giving other interesting aids in the quest for contentment and betterhealth. This as it's honorable."—Argonaut. book is free. Tear this off as a reminder to write THE BAUER CHEMICAL CO., 24-E Irv@@1iall bDooksre