Life, 1915-10-21 · page 2 of 52
Life — October 21, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It promotes the Great White Fleet cruise service operated by the United Fruit Company Steamship Service from New York. The advertisement uses romantic imagery of Caribbean piracy and adventure—showing figures examining maps and treasure—to appeal to leisure travelers seeking exotic vacations. The headline "There the Pirates hid their Gold" evokes historical adventure while marketing modern cruises to Cuba, Jamaica, Panama Canal, and South America. The "pirate" figures are not caricatures of real people but generic romantic archetypes designed to sell tropical travel experiences. The accompanying map shows cruise routes from New York and New Orleans. This represents early 20th-century travel marketing that capitalized on colonial-era adventure narratives to attract affluent American tourists.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thursday. Annual Subscription . Entered at the Post Office at New York, N, Y.,8 Secod Class Mall Matter Five Dallsts. Single Copies, Ten Cen : Tavered a1 Second Cisss Mater at the Post Ofice Departments Canada: rice in Engund, Siapence . (Cooyviatt is Eapust'sed te Betas Posesons “There the Pirates hid their Gold”’ —and every voyage, every port, every route of the Great White Fleet through the Golden Caribbean has the romance of buried treasure, pirate ships and deeds of adventure—centuries ago. Today health and happiness are the treasures sought on the Spanish Main and Great White Fleet Ships buil espe- cially for tropical travel bear you luxuri- ously to scenes of romance. Cruises from 15 to 25 Days to CUBA, JAMAICA, PANAMA CANAL, CENTRAL and SOUTH AMERICA Sailings of GREAT WHITE FLEET Ships from New York every Wednesday and Saturday and fortnightly on Thursdays. Sailings from New Orleans every Wednesday. Thursday and Saturday. For information write to: PASSENGER DEPARTMENT United Fruit Company Steamship Service 17 Battery Place, New York Connections at Colon Write for Our New Book for all Central ard “CRUISING IN THE 7 South American West CARIBBEAN” Coast Ports, A story, rations, Bucea: Vie. SAILING UNDER THE AMERICAN FLAG UNITED FRUIT COMPANY S71 comicbooks.com