Life, 1915-10-14 · page 6 of 44
Life — October 14, 1915 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial satire. It promotes White Motor Cars, specifically their "Semi-Touring Car" model. The advertisement uses an illustration showing a White automobile parked in front of a residential building with ivy-covered walls. People stand nearby, apparently admiring the vehicle. The text emphasizes the car's versatility—it functions both as an open touring car and an enclosed vehicle, suited for different seasons. The ad highlights that this body style, favored by "fashionable Europeans and motorists," is custom-built and available only in limited quantities from The White Company of Cleveland, Ohio. There is no apparent political or social satire here. This is straightforward early automotive marketing using lifestyle imagery to convey luxury and exclusivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘are Custom Built Limousine Landaulet, Somt: During ¢ Fun Cr Type Toe Semi Bering —— by yhe White Semi-Touring Car serves the requirements of every season and occa’ OC sion. It may be used as an open touring car or as a perfectly appointed enclosed car. This body type has long been favored by fashionable European motorists and recently introduced here, with improved refinements, by an exclusive builder of custom’ made bodies. Because of its uncommon type and the opportunity it affords for the ex pression of fine craftsmanship, this car is extremely distinctive. Nothing similar can be obtained direct from other motor car manufacturers—and only a limited number are available for fall delivery. We will be pleased to submit photographs and details. The WHITE COMPANY, Cleveland, Ohio comicbooks.com